Website performance is an important but sometimes overlooked component of a website’s ability to attract and convert traffic. This makes sense especially at the age of e-commerce and online payments, through multiple channels such as mobile and web, where every second counts.
http://www.cxotoday.com/story/heres-why-web-performance-market-will-keep-growing/
Expresso Fashion and Claudia Sträter are two well-known Dutch fashion brands with stores in the Netherlands, Belgium and Germany. Alongside their more traditional, brick-and-mortar shops, these labels are also sold online. This omni-channel strategy makes it possible for these two webshops to not only serve as sales channels but also platforms for inspiration. Visitors can get their inspiration online and then choose to do their shopping in the webshop or in-store. In other words, their online services are critical to the success of both on- and offline channels.
https://mopinion.com/expresso-fashion-claudia-strater-customer-story/
The official website for Crow Wing County set a record with about 1.3 million views in 2017, according to officials, a trend for the fourth straight year.
For the first time, mobile device users topped 60 percent of the website traffic and continue to grow at a higher pace than residents searching the county website using a desktop computer.
http://www.pineandlakes.com/news/government-and-politics/4403230-crow-wing-county-board-website-sets-record-more-million-visits/
Right or wrong, the general public associates the term “cookie” with a perceived online privacy invasion. But cookies, along with other tracking technologies, provide the personalized user experiences that consumers crave.
http://adexchanger.com/data-driven-thinking/before-we-kill-the-cookie-lets-ask-why/
Your customer experience management (CEM) system is up and running. You are actively listening to your customers and have an impressive 20% survey response rate. You’re measuring NPS and CSAT, and real-time alerts are coming in. That’s great! All signs point to a successful Voice of Customer (VoC) program.
https://www.peoplemetrics.com/blog/are-you-there-company-its-me-your-customer/
Today, many companies market to broad segments because it's more efficient than one-to-one outreach. But each consumer has specific needs and wants. AI promises to fix this.
http://searchcrm.techtarget.com/feature/AI-in-retail-delivers-next-generation-online-personalization/
Major shopping days like Black Friday and Cyber Monday can become make-or-break moments for online retailers. This year, Black Friday shopping was dominated by online sales. Americans spent a record $5 billion online in 24 hours this Black Friday, an increase of 16.9% since last year, according to data from Adobe Digital Insights. On Cyber Monday, Americans spent a blockbuster $6.6 billion online. For e-retailers, this shopping frenzy can mean soaring profits or lost customers, depending on website performance.
http://www.econtentmag.com/Articles/Editorial/Industry-Insights/4-Simple-Steps-Retailers-Can-Take-to-Boost-Holiday-Sales-Through-Web-Optimization-122251.htm/
Business owners should assess their website periodically. Don't wait until you hear negative feedback from customers. Here are four signs it's time to re-evaluate your website.
Does your website need a health checkup?
Just as we visit a doctor for an annual checkup, why not give your business website the same care?
Website trends are always changing, and visitors have become accustomed to an experience standard that simply wasn't there a few years ago, and you can thank mobile for much of that.
https://www.business.com/articles/four-signs-your-website-needs-a-checkup/
When small businesses expand their online marketing, it becomes imperative to gain the trust of local prospective customers to stay ahead of the competition.
https://www.bmmagazine.co.uk/business/3-essential-seo-tactics-for-business/
When it comes to designing a website, most people are often left confused and not knowing where to start.
Copious amounts of time and energy are wasted trying to sort through the never ending hints, tips, tricks and guides on web design that are out on the web today.
http://socialbarrel.com/15-hacks-to-create-the-perfect-website-infographic/114307/
