Quality feedback is about increasing brand rankings as well as the quality of products and services of a business house and having a distinctive edge over its competitors. In order to stimulate strong feedback companies needs to explore various options. It is important to know how a customer perceives the products and services of an organization so that the company can implement customer-centric culture.
In order to get a clear picture of the mindset of a customer, you have to approach them directly and ask for their feedback. It will help you in getting valuable insights that can prove a blessing in improving your overall performances.
https://www.marketing91.com/10-ways-to-ask-customer-for-feedback/
Unless you’ve been living under a rock, you’ve probably noticed that the term ‘artificial intelligence’ is being thrown around just about everywhere. It has become a major corporate buzzword and hype, especially among digital marketers. Meanwhile half of us still don’t really know what it means or better yet, what it can do for our business. That’s why we’re here to tell you specifically what AI can do for you and how it can make your customer feedback more actionable.
https://mopinion.com/customer-feedback-artificial-intelligence-ai/
It’s no secret that collecting and analyzing customer feedback can be highly valuable for improving your product or service. However, obtaining that feedback can often prove to be a tricky challenge for many businesses. This is because customers are motivated by their own goals and deadlines, so it’s not their responsibility to provide your company with feedback.
Many customers can be reluctant to fill out surveys or participate in reviews because of the inconveniences these measures cause. Customers have busy schedules, and many won’t have time to waste on pointing out your product or service’s flaws. Others may be skeptical of the questions that you’re asking and don't feel comfortable with providing honest information.
When asking for feedback, it’s important that you consider the best way to approach your customers. To help, in the next section we compiled an extensive list of ways that you can obtain customer feedback:
https://blog.hubspot.com/service/strategies-to-obtain-customer-feedback/
In this customer story, Canterbury City Council’s Product Manager, David Newell shares a little bit about how his organisation’s customer feedback programme (with Mopinion’s software) has helped his team become more customer centric online.
https://mopinion.com/canterbury-city-council-customer-centricity-online/
Most small business owners know they need to have a website, but many don't take full advantage of all the digital opportunities available to them. This puts them at a disadvantage to larger rivals that boast a robust digital presence well beyond a website.
https://www.fool.com/investing/2019/02/14/everything-your-small-business-needs-to-do-online.aspx/
How do you ensure your e-commerce brand is able to stand out among its competitors and impress your customers? You focus on customer experience (CX) with great intensity. A full 76% of consumers see CX as a clear indicator of how much your company values them. Today, 89% of organizations are already competing on customer experience. No wonder as good CX also translates into profit. According to Forrester, improving CX can increase profitability at a rate of 5.1 times compared to those who do not.
https://www.forbes.com/sites/andrewarnold/2019/02/13/5-cx-improvements-e-commerce-brands-have-to-make-this-year-to-remain-competitive/
Most brands hear from just one percent of their customers, according to a recent study. But there's a way they can hear from a staggering 91% of them. The one caveat?
They have to be mobile-app-using customers. Apptentive just released its 2019 mobile customer engagement report, based on data from 1,400 apps. Those 1400 apps have engaged in half a billion customer conversations for Fortune 500 brands across two billion devices worldwide, the company says.
Without brand effort, just one percent of customers reach out to give feedback. Apptentive calls them the "vocal minority," and divides them into the more engaged and less engaged: the ones you love you and the ones who hate you.
https://www.inc.com/john-koetsier/most-brands-hear-from-just-1-of-their-customers-but-this-one-activity-can-get-you-a-91-response-rate.html/
If you think of the app of ride-sharing giant Uber as an example for how to collect customer feedback, think again. (For those who haven’t used it recently, here is how it works: After a ride, Uber asks you to give a star rating, and it displays buttons such as “professionalism,” “driving,” and “music” for customers to click on.)
My colleague Faith Adams and I geek out on sharing examples of surveys with each other. And recently, Faith shared her Uber feedback experience with me. Uber has over-indexed on scale and convenience. That comes at the expense of a customer’s ability to share their individual feedback.
To prove my point, I’ll first tell you what happened on the
https://go.forrester.com/blogs/stop-trying-to-be-uber-in-feedback/
If you’re reading this then you’ve probably already signed up for a demo with an online feedback software company. Nice going! This is a smart first step in getting yourself acquainted with a particular software. So what can you expect from your demo? Generally speaking, a good software demonstration should provide you with the following: a deeper understanding of the software’s user experience (e.g. navigation and design), a clear explanation of all the benefits the software provides and most importantly, give you the opportunity to ask any questions you might have about the software.
https://mopinion.com/key-questions-to-ask-in-an-online-feedback-software-demo/
Intergamma, the organisation behind brands GAMMA and KARWEI is the largest DIY (hardware) company in the Benelux region – with nearly 400 locations across the Netherlands and Belgium. As part of their online vision, Intergamma has set its sights on becoming the largest and best omnichannel retailer in the Benelux region. They knew that in order to achieve this status, two things were certain: the customer must continue to come first and all physical stores, website and mobile apps should be in tip-top shape. This ambition ultimately led to a pilot with Mopinion Feedback Analytics software.
https://mopinion.com/from-pilot-to-proven-intergamma-customer-story/
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