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  1. When your customers feel valued, they stay loyal to your business. Loyal customers also help you get new customers by telling about your business to their friends and coworkers. They do free word of mouth marketing for you and as a result, your business grows. Therefore, you need to value your customers and make them feel special. Below are 5 ways for it.
    https://www.business2community.com/customer-experience/how-to-make-your-customers-feel-valued-02105469/
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  2. More exposure, increased in sales, a bigger customer base and more employees… I think we can all agree that growth is the one thing all small businesses (or SMBs) strive for. However, with this growth also comes the need for better organisation skills and more streamlined processes within your business. This is where a CRM software becomes your best friend.
    Earlier this month, we came out with an overview of the best CRM software for Enterprise businesses. Now we want to focus on the smaller players. This article will zoom in on 15 of the best (and top-rated) CRM software intended for small businesses.
    https://mopinion.com/best-crm-software-for-small-businesses-smb/
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  3. According to PwC, 73% of all people point to customer experience as an important factor in their purchasing decisions, just behind price and product quality. Yet only 49% of U.S. consumers say companies provide a good customer experience today. PwC’s most recent Consumer Intelligence Series: Experience is Everything surveyed 4,000 Americans from Gen Z to Baby Boomers and 11,000 customers from 11 other countries in Asia-Pacific, Europe, and Latin America.
    https://www.forbes.com/sites/shephyken/2018/04/01/your-best-opportunity-for-growing-business-the-customer-experience/#2ac755543a3e/
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  4. At the heart of every successful customer-centric company is that they get paid for paying attention: to the needs of their customers and to the things that result in internal efficiency and effectiveness. By learning faster, while staying on strategy and on message, the results and rewards can be substantial.

    What can a purpose-driven chemical company in a highly-regulated and competitive market teach you about building a customer-centric culture and driving great results? More than you might suspect.
    https://www.forbes.com/sites/jenniferdavis/2018/08/13/get-paid-for-paying-attention-4-lessons-in-customer-centricity/#736bedf15c65/
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  5. A poor customer rating is easily visible to other Amazon shoppers, and also makes it less likely a merchant will win the coveted Buy Box. Here are some tips on how to respond to negative feedback, and how to avoid it by pleasing Amazon shoppers.

    Negative feedback from online shoppers can be devastating. That’s especially true for businesses that sell on Amazon.
    https://www.digitalcommerce360.com/2018/08/13/resolving-negative-amazon-feedback-by-ensuring-satisfaction/
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  6. First and foremost, your CX Champions need to be trained on the basics: your CX vision and strategy. What is it? What are you doing? Why are you doing it? How are you doing it? What’s in it for me? What is the intended customer experience? How do you deliver it? And more.

    Give the team details specific to what’s happening within the organization, how it’s going to happen, what the desired outcomes are, and how success will be defined. And don’t forget to talk about the culture and the employee experience. If you don’t make improvements there first, the CX work will all be for naught.
    http://customerthink.com/amplify-your-transformation-with-cx-champions-part-2/
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  7. Customer experience is what sets you apart from your competition. A lot of dollars are being invested to analyze customers’ expectations and building technology that can enhance how customers perceive your brand.

    There is a lot of action, but there are five technological innovations that are expected to take CX to the next level.
    https://www.martechadvisor.com/articles/customer-experience-2/top-5-technological-innovations-that-will-impact-the-future-of-cx/
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  8. It may seem like yet another mountain to climb, but embracing the ‘age of the customer’ is more achievable than you think. Retailers today must build a strategy around customers, making their interactions with their brand both seamless and enjoyable. Ultimately, the end goal is to create a shopping experience that customers love and keep coming back for.
    https://www.retailsector.co.uk/40107-how-to-embrace-the-age-of-the-customer-whilst-weathering-the-retail-storm/
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  9. Responding to customers who provide negative feedback reassures them that someone is paying attention to their complaints. But there’s an art to responding to customers, as I discovered after staying at three hotels recently, and it applies as well to organizations that deliver software services.
    https://www.techwell.com/techwell-insights/2018/08/right-way-respond-customer-feedback/
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  10. Comprehensive new research from Ofcom shows how tech behaviors in Western society have changed in the last 10 years. It’s an illuminating picture of the UK consumer market, whose trends can easily be seen at work globally.

    At its heart is a story of how humans are becoming ever more dependent upon connected technologies. This is a mega-trend with massive implications for how organizations go about requesting, collating and analyzing real-time customer feedback stats.
    https://www.customerthermometer.com/customer-feedback/customer-feedback-process-stats/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of Website Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.