Analytics and data gives us all sorts of insights into what our customers want from our business. But sometimes… don’t you wish you could get an answer straight from your customers?
That’s what customer feedback is all about.
https://blog.kissmetrics.com/best-ways-to-get-feedback/
In an age where there is abundance of data, brands need to apply different approaches to customer feedback analysis in order to understand the next steps necessary to foster their growth.
There are a variety of metrics that can be evaluated from customer feedback such as brand reputation, product perception and customer satisfaction. Each metric can help brands understand how to meet customer expectations by making the right improvements to their product and learn crucial insights that can increase their market shares.
https://www.wonderflow.co/blog/types-of-customer-feedback-analysis/
There is a deluge of website feedback tools. Because of the diversity of feedback applications, you quickly loose the overview and it is not always clear where exactly the difference lies. What can be accomplished with which tool?
https://mopinion.com/31-website-feedback-tools-an-overview-and-comparison/
Any company that deals with data will have to comply with the GDPR, whether or not they are based in the European Union or not. In October 2016, secretary of state for Culture, Media and Sport Karen Bradley highlighted that ‘we will be members of the EU in 2018 and therefore it would be expected and quite normal for us to opt into the GDPR and then look later at how best we might be able to help British business with data protection while maintaining high levels of protection for members of the public.’
https://www.forbes.com/sites/madhvimavadiya/2017/12/29/gdpr-uk-regulation/#6b501716165a/
Learning about your customers has become a priority in business, informing everything from product development to marketing and customer service. It’s important that brands remain aware of the customer perspective as they make crucial decisions.
https://www.forbes.com/sites/deeppatel/2017/06/17/7-tools-for-learning-more-about-your-customers/#1dabd53a2f78/
The purpose of feedback is to reinforce positive behaviors that contribute to performance or eliminate negative behaviors that detract from performance. Giving feedback is one of the most important part of a manager’s job. Good employees need and want to know how they are doing. Effective managers work hard to master the art and process of conducting difficult conversations and offering meaningful praise.
https://www.thebalance.com/good-and-bad-examples-of-feedback-2275923/
Startups often bring something superior to the market, be it a product or service that is cheaper, better or different. That's half the battle. But the next challenge is to make potential customers aware of your new offer. This can feel impossible when cash is tight. This is why customer reviews are so important.
https://www.inc.com/eddie-yoon/3-tips-for-maximizing-your-customer-review-feedback.html/
Technology has produced huge breakthroughs in design. A product can be ideated, prototyped and finalized with little more than a keyboard and code. But the ingenuity of modern design often leads to product teams neglecting the basics.
https://techcrunch.com/2017/01/20/in-a-tech-saturated-world-customer-feedback-is-everything/
While Net Promoter System® (NPS) is quite easy to understand, it is still fairly new as a concept. As more literature is published on how to make the best of NPS, it is also becoming difficult to find best practices when implementing NPS in your organisation. I came across the “Ultimate List of Net Promoter® Best Practice Tips” that contains close to 40 tips, and thought of sharing the ten easiest and simplest ones as an excerpt.
http://customerthink.com/10-must-dos-for-nps-success-1-close-the-loop/
User onboarding is the period in which your business is likely to receive the most feedback and support questions from your customers as they want to get started using the product. This makes onboarding an ideal moment to learn from your customers and use those learnings to improve.
https://mopinion.com/user-feedback-the-secret-to-successful-user-onboarding/
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