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  1. Every company wants to solve their customers problems in the most efficient way. Instead of guessing what your customer is feeling about your software, they can give you straight answers if you open a space/channel for it. Huh? Actually, it’s simple. In order to make your customer give a positive or negative feedback about your software, you need to create opportunities on your website where they can feel safe and prepared to share their feedbacks.
    https://www.dragapp.com/blog/customer-feedback-saas/
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  2. The fact that customer feedback is key has been established in all branches of doing business. One piece of the puzzle most professionals leave behind, however, is how to get quality feedback from customers.

    So if you’re one of these professionals (retailers, businesspeople, salespeople, entrepreneurs, and “netrepreneurs”), this piece was crafted for you.

    We’re here today to explain what quality customer/client feedback entails and consider 12 proven ways to get it, plus nuggets on how to use it. But first, what is customer feedback and why is it important?
    https://www.accuwebhosting.com/blog/12-secrets-to-get-quality-customer-feedback-in-the-right-way/
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  3. We’ve made a habit of asking our customers for feedback. We ask for feedback inside our software. We ask for feedback via surveys. We ask for feedback after someone talks to a customer service representative. We gather feedback left on review sites. We ask for feedback from our Advisory Board. At last count, there are over 30 different channels through which we ask HubSpot customers for feedback.

    Turns out, asking for feedback is the easy part. The hard part is acting on it.
    https://blog.hubspot.com/service/ask-for-feedback-and-act-on-it/
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  4. Retailers always need to properly analyze customer feedback if they want to evolve their business to meet shopper needs. But when collecting that feedback, they better make it quick for the shopper. As many as 44% percent of shoppers have abandoned a customer feedback survey without completing it, with 57% of those citing length as the primary reason for doing so, according to a survey from Medallia.

    Beyond the length of the survey, these characteristics have caused consumers to abandon customer feedback surveys:
    https://www.retailtouchpoints.com/topics/shopper-experience/57-of-shoppers-abandon-customer-feedback-surveys-because-they-re-too-long/
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  5. Growing passenger numbers in an increasingly cosmopolitan world are forcing airports to step up their game to ensure that travellers are satisfied with services. As customer feedback becomes more and more crucial to reach this goal, digitalisation offers new ways of gathering and organising data.
    https://www.airport-technology.com/features/how-is-digitalisation-improving-customer-feedback-at-airports/
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  6. We are all too familiar with customer feedback requests as they bombard us from every side: email signatures, website pop-ups, phone queues (“press 1 after this call to …”), even the grocery gal circles a survey she’d like us to take at the bottom of the receipt.

    Companies seem eager to know what we think about everything. But does it work? Do they get our honest opinions? And do they get scientific data that helps them improve?
    http://customerthink.com/how-to-invite-the-most-honest-customer-feedback/
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  7. Here I have identified several misconceptions that Digital Marketers assume about online customer feedback used in both B2B AND B2C businesses. Below I will share with you some misconceptions and truths about online feedback to demonstrate why it is so vital to success.
    https://mopinion.com/5-common-misconceptions-about-online-customer-feedback-debunked/
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  8. lot of feedback tools out there make it easy to collect user feedback on your website or mobile app, but do they really help make your digital channels more customer centric? The majority of these tools just focus on collecting data, but that’s only part of the process. What comes next?
    https://mopinion.com/5-tips-online-feedback-strategy/
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  9. In today’s ever-accelerating digital world, most brands know that winning the battle for customers depends on exceptional customer experience (CX).

    A relatively new type of effort called customer success (CS) — particularly prevalent in the B2B tech sector — brings a set of parallel tactics that CX leaders in any market should pay attention to.
    https://www.cmswire.com/customer-experience/why-brands-must-unify-customer-experience-and-customer-success-and-how-they-can-do-it/
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  10. Companies work hard to listen to the voice of the customer (VoC) and innovate based on what they hear, but passive listening isn’t enough. I’ve found that you must always be on the lookout for new ways customers can connect with you and seamlessly share information to help you deliver products that better meet their needs.

    The B2B technology company for which I work is doing some pretty amazing things in this area with many longstanding, and recently established, customer outreach programs. These programs serve as templates for active listening that are uniquely and directly connecting customers with our CX team, customer service and support — and more specifically with product development and product management.

    Feedback channels are ongoing resources for us and help ensure that we approach VoC and product innovation from the customer’s perspective, developing new products and features that align with their current and future needs.
    http://customerthink.com/4-ways-to-align-customer-feedback-and-product-innovation/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of Website Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.