Every product or service is made for its customers. It's created to either solve their problems or fulfill their needs.
Your product or service revolves around your customers and their experiences, and every single day, you're making significant efforts to provide them with a positive experience.
https://blog.hubspot.com/service/customer-satisfaction-survey-examples/
More than half of Australian consumers abandon customer feedback surveys because they are too long, with a quarter dropping out because they don’t expect resolutions to their concerns, a study on customer engagement has revealed.
http://www.bandt.com.au/marketing/study-lengthy-surveys-fail-improve-customer-experiences-australian-brands/
It is not a secret we live in an era full of changes. New technologies are speeding up changes in the customer behavior, and companies have to react quick not only to adapt their selves, but also try to work upfront.
However, the innovation is not new, we as human beings are being evolving since the beginning of our existence in this planet. There is only one different with what we know from innovation in the past, it should be faster, bringing value quicker to the customer. But innovation is nowadays a buzzword, very used is corporate strategy presentations and session. It seems, that this will be the “new trend” to jump into.
There are some good reasons for that, as we live is such dynamic environment (taking into account customers, competitors, new players, technologies, politics) that challenge the status quo is the only way to survive, and then success. Although there are several points to review to fully understand what does this mean, what are the benefits and how to move forward. Historically, innovation is a concept tied to technology or R&D (Research and development), but not really in other fields like marketing, finance or general management.
http://customerthink.com/be-innovator-be-customer-centric/
Businesses begin and end with customers, so your pool of customer data should not be ignored. Technology makes it easier to do business, with startups able to establish a lean and effective business model thanks to the volume of handy and affordable tools at their fingertips. But as your business grows, employs staff, and establishes multiple departments, the number of technologies and level of functionality required increases in size and complexity. This can leave many startups staring down the barrel of customer data with little time or knowledge of what to do you with it.
Here are some tips to help you make use of the data you’ve collected to level-up the insights you have into the people that matter most – your customers.
https://www.smartcompany.com.au/partner-content/articles/four-simple-steps-nail-your-customer-feedback-process/
Do you have a lot of customer feedback collected but don’t know exactly what to do with it?
Maybe you’re debating whether to hire a data scientist in-house to analyze it all manually, or go the agency route? Perhaps you’ve heard about text analytics and wonder what it’s all about, and what you need in-house to get started.
Here, we go through the pros and cons of each of these solutions.
http://customerthink.com/customer-feedback-analysis-101-whats-the-best-way-to-analyze-vast-amounts-of-feedback/
he customer feedback loop is the practice of responding to customers meaningfully when they leave feedback. For example, if a customer complains about being overcharged, the company may respond with an apology and issue a refund.
But not all feedback is customer complaints. Customers also leave feedback when they have a particularly memorable experience. Or they may have suggestions for improvements or feature requests.
What many companies don’t realize is that they can turn this feedback into revenue.
Here, we will first discuss why closing the loop is important, then provide three examples of how to grow your business thanks to customer feedback, and finally explain how to implement something like this in real life, using technology!
http://customerthink.com/3-ways-to-close-the-customer-feedback-loop-to-prevent-churn-and-increase-revenue/
On one level, retail marketing is all about getting your brand message across to your customers through channels including online, print, brick-and-mortar store signs and social media. Aside from communicating your message, however, it’s also increasingly about the reverse: listening to your customers.
Constant active listening through monitoring customer feedback and conversations will allow you to improve the performance of your business across the board. It also gives you insights into your business that you may have never noticed another way. Based on my experience, here are five takeaways on using customer feedback.
https://www.forbes.com/sites/forbescommunicationscouncil/2018/12/10/stop-look-and-listen-five-lessons-on-customer-feedback/#36bcf46d7836/
"The holidays are here and new year preparations have begun in earnest. Entrepreneurs, business owners are not left out as they attempt to maximize the 365 days of 2019 to move their businesses to the next level.
Early planning gives entrepreneurs and business owners clarity and can help them hone their plans before Day Zero, allowing for greater precision. As an entrepreneur, if you’re going to succeed in 2019, this is the best time to start planning. To help you, here are
Some Top Tips for Entrepreneurs in 2019..." (Hint Customer Feedback is in the mix!)
https://t2conline.com/10-success-tips-for-entrepreneurs-come-2019/
Business is built on customer relationships, and brand perception sets the tone. Today’s consumers share their opinions and experiences widely, and their peers trust them when it comes time to buy or pass.
Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. As Brandwatch points out, companies don’t control brand perception—consumers do. They’re the ones perceiving and sharing those perceptions.
So how can companies monitor and understand consumer brand perception when they’re looking at it from inside the box? We’ll cover some tools and methods that help brands capture it.
https://www.business2community.com/branding/why-brand-perception-matters-and-how-you-can-measure-it-02155212/
Are you executing a fly-by, or really getting into a close orbit with your customers?
https://www.forbes.com/sites/sap/2019/01/02/understanding-your-customers-experience-are-you-in-orbit-or-just-flying-by/
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