Allianz forms part of Allianz Group which is one of the largest, multinational financial services companies in the world. The organisation has operations in over 70 countries and more than 85 million customers. Originally, Allianz sold its products and services through intermediaries. As a result, Allianz’s website didn’t play a major role. However, nowadays, with so much more business taking place online, the website has become increasingly important to the success of the organisation.
https://mopinion.com/allianz-uses-customer-feedback-for-conversion-optimisation/
The mobile channel is no longer a ‘nice to have’. In fact, it is quickly making its way towards becoming the core of just about everything. Not only has mobile changed consumer behaviour, but also impacted areas such as ecommerce, brand awareness and customer service. As a result, we’re seeing a mobile marketing revolution; a movement which has generated a new type of marketer: the mobile marketer.
https://mopinion.com/tips-for-achieving-mobile-marketing-success/
Just a few more weeks to go until the Red Herring Top 100 Europe is announced. The Red Herring Top 100, which is held across three different continents, highlights and hands out awards to the most promising private ventures, including startups. For the top 100, a selection has just recently been made and we’re please to announce that Mopinion is one of the finalists!
https://mopinion.com/mopinion-is-finalist-in-red-herring-top-100-europe/
Trends and developments are continuously sprouting up within Customer Experience (CX). In fact there are so many new trends that it can be hard to keep track. Previously we were just satisfied with having a customer-oriented approach, but nowadays we want to take this one step further…
https://mopinion.com/cx-top-5-youtube-videos/
We are pleased to announce that today Mopinion’s new user interface Mopinion Raspberry was successfully (beta) launched. This next generation user interface not only ties together all of the same, favourite functionalities of its precursor, but will also enable our users to conveniently collect and manage their feedback in a more effortless manner.
https://mopinion.com/mopinion-launches-user-interface-mopinion-raspberry/
Mopinion and Sitefinity have teamed up to give Sitefinity CMS users free access to the Mopinion plugin. Now you can quickly and easily add your feedback forms to your websites that run on the Progress Sitefinity content management system (CMS).
https://mopinion.com/install-mopinion-feedback-plugin-sitefinity/
With the influx of mobile apps across the industry, competition is high. This means organisations must continuously optimise their mobile app(s), stay innovative and listen to what they’re customers are saying. And this is where in-app feedback plays an important role.
http://mopinion.com/guide-in-app-feedback-financial-institutions/
Today, the reviews and ratings of a product/service contribute a lot in the decision to purchase. For instance, we go through restaurant reviews before making a reservation, have a look at the movie ratings before buying the tickets and the same is the thing with mobile apps - we read app reviews before installing an app.
Mobile app reviews matter, as it indirectly affects the visibility of the application in the respective app stores, while also determining the chances of being featured on the homepage of the app stores.
http://mobileappdaily.com/importance-of-mobile-app-reviews/
Gathering quality feedback and closing the loop is essential to any company that cares about the constant improvement of its products and meeting customer satisfaction.
In fact, if created mindfully and carefully, feedback can become a valuable tool that will be a vector for favorable changes for a business. You can't always tell what customers think from your interaction with them. Asking for users’ opinions is important because by doing so, you can reduce customer churn.
http://learn.g2.com/feedback-forum/
As a digital marketing professional, you understand that email marketing is only one part of a larger puzzle. For your email marketing efforts to pay off, your email subscribers need to be directed somewhere, so that certain actions can be taken.
http://campaignmonitor.com/blog/email-marketing/2020/01/the-definitive-guide-to-landing-pages/?ref=webdesignernews.com/
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