Major shopping days like Black Friday and Cyber Monday can become make-or-break moments for online retailers. This year, Black Friday shopping was dominated by online sales. Americans spent a record $5 billion online in 24 hours this Black Friday, an increase of 16.9% since last year, according to data from Adobe Digital Insights. On Cyber Monday, Americans spent a blockbuster $6.6 billion online. For e-retailers, this shopping frenzy can mean soaring profits or lost customers, depending on website performance.
http://www.econtentmag.com/Articles/Editorial/Industry-Insights/4-Simple-Steps-Retailers-Can-Take-to-Boost-Holiday-Sales-Through-Web-Optimization-122251.htm/
If you're like a lot of small businesses, you're operating on a shoestring budget. An internet presence is essential in the digital age, and if your budget is lacking, you may be considering making your own website. You might not be a developer that can code their own platform, but this doesn’t mean you can't create an aesthetically pleasing, professional website.
It's possible to make your own website on a tight budget.
http://www.tgdaily.com/web/4-web-design-tips-for-small-businesses-on-a-very-limited-budget/
Getting started with AI can be simple. Decide on the functions you need, locate a service with the features to match, and sign up. Easy.
This approach reduces any technical demands and keeps setup hassles to a minimum, but it won't work for everyone. Choosing a standard tool means it's unlikely to do absolutely everything you require, and it won't be optimized to suit your business.
http://www.techradar.com/news/5-of-the-best-ai-platforms-for-business/
SEO has been in constant progression ever since the term was coined. It is not what it used to be 5 or 10 years ago. It has become A LOT more strict and you have to be on top of it to rank your website on Google properly.
A few years ago, all you had to do was to write something and to post it on your website or blog. Nowadays, things are different. You have to follow all the SEO rules.
But even if you do follow them, there are still some mistakes that you cannot allow yourself to make. Some crucial mistakes that you should avoid at all costs.
https://www.business2community.com/seo/5-seo-mistakes-avoid-costs-fix-02002249/
xSellco recently teamed up with customer journey optimization (CJO) company Yieldify to discuss what online sellers need to know about e-commerce disengagement in an age of better technology and faster internet and how consumer demands have changed.
https://www.business2community.com/brandviews/xsellco/5-steps-increase-customer-engagement-e-commerce-02025704/
Over the past few years, more people have turned to online shopping instead of brick-and-mortar stores because of convenience. In 2017, eCommerce businesses accounted for 9.1 percent of US retail sales during the fourth quarter, higher than the 8.2 percent share f the previous year.
https://www.webpronews.com/5-ways-artificial-intelligence-benefits-ecommerce-businesses/
It’s impossible to imagine the online landscape today without feedback ‘buttons’ and ‘forms’. Some organisations have already gained many useful tips from customers using these tools. While others are still experimenting with feedback buttons left or right. Learn more about the different phases of utilising online feedback here. Because many digital marketers struggle with getting true value out of their website feedback tools I wanted to share with you:
Five Ways to get more from your website feedback tool – with learnings from the pro’s at TomTom, Aegon and BMW
https://mopinion.com/5-ways-to-get-more-from-your-website-feedback-tool/
I once robbed an entire organization. An office filled with people. Robbed by me. Their leader.
Every year, our small organization conducts 360-feedback surveys and employee engagement surveys. The results improve the leadership and culture that keep us lean, innovative and high-performing. Whether to make the surveys anonymous is a perennial conversation. Each time we traverse the idea of anonymity, one of my mental floorboard creaks, but I’ve never quite pinpointed why.
https://www.forbes.com/sites/groupthink/2017/09/21/6-ways-anonymous-feedback-robs-your-team-blind-and-what-to-do-about-it/#34d7bd4a5ffd/
Committing to specific digital tactics can be difficult for marketers.
There are so many different approaches that it can be tempting to continually swipe left in search of something better.
Every digital marketer who wants to improve the effectiveness and efficiency of their efforts should learn to love these seven key tactics:
https://www.prdaily.com/mediarelations/Articles/24058.aspx/
Effective design collaboration is one of the keys to success in most of the industries. A mindblowing 97% of employees and executives surveyed believe that lack of alignment within a team directly impacts the outcome of a task or project.
https://www.forbes.com/sites/tomaslaurinavicius/2016/02/24/design-collaboration/#1eb901a1280a/
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