In 2017, bots flooded the Federal Communications Commission's online public comments system with millions of fake missives in support of ending Net Neutrality. Two years later, an experiment by a college senior found that simple Artificial Intelligence tools make it easier than ever to fool humans and computers alike, distorting what is supposed to be a critical avenue of public feedback into another tool of manipulation.
http://fcw.com/articles/2019/12/24/deepfake-comment-spam-johnson.aspx/
80% of companies consider customer experience to be one of their most powerful competitive differentiators. In order to keep pace and be a disruptor in this digital customer experience battlefield, you should consider tapping into artificial intelligence. Machines and algorithms have become increasingly smart, to an extent that they can pick up the slack and speed up different business processes.
In this guest post, Qeedle’s Michael Deane shares some of the most effective ways AI-based automation tools can help you wow your customers.
https://mopinion.com/how-can-ai-based-automation-tools-improve-customer-experience/
What’s your online marketing strategy this year? No matter how you are looking to edge ahead of your competitor, it’s no secret that the right marketing tools are what you need to accomplish more. And no, Hootsuite and its likes aren’t the only tools you should look at today.
If you’re looking to get better insight into your customers, you need to offer your marketing team more research and investment opportunities. The better your marketing strategies, the more likely you are to increase your profits.
https://www.theyucatantimes.com/2019/03/top-tools-for-online-marketing-in-2019/
The pace of change in the world of B2B is famously rapid, which makes the task of generating impactful strategies difficult: no sooner have you settled on and refined your plan of action going forward than you realize a competitor is achieving results with a technique or tactic you’d never even heard of, let alone mastered. The increasing sophistication of artificial intelligence makes this unavoidable to a degree, but the best thing you can do is cover all bases, frequently refresh your knowledge of the emerging technologies, and commit wholeheartedly to your own tailored, data-driven processes.
https://www.forbes.com/sites/lilachbullock/2019/03/06/5-b2b-tips-and-strategies-that-you-need-to-know-in-2019/
Welcome to 2019… where digital technologies will start evolving faster than we can adapt. Where customers’ experience expectations will rise above everything else. Where predictive analytics will boost customer experience for good, and where data ethics will become the new competitive advantage. Bottom line: our customers expect now more than ever that the digital customer experiences (CX) we provide are not only seamless and integrated but also more advanced and secure.
https://mopinion.com/top-digital-customer-experience-cx-trends-for-2019/
Rapid technological advances have created opportunities for smaller companies to serve customers around the world and effectively compete with larger companies for new customers. These smaller companies are rapidly going global, deploying a variety of technology-enabled solutions such as automated call centers, customer service bots, and digital marketing intelligence.
But these advances, designed to facilitate customer interaction and service in new ways, can present a danger. Companies that embrace the various forms of new customer-focused technology risk losing a personal connection with their customers and a nuanced understanding of their needs. When it comes to understanding how your company can better serve customers, email surveys are no substitute for real human contact.
https://www.forbes.com/sites/allbusiness/2019/02/17/customer-experience-artificial-intelligence/
Unless you’ve been living under a rock, you’ve probably noticed that the term ‘artificial intelligence’ is being thrown around just about everywhere. It has become a major corporate buzzword and hype, especially among digital marketers. Meanwhile half of us still don’t really know what it means or better yet, what it can do for our business. That’s why we’re here to tell you specifically what AI can do for you and how it can make your customer feedback more actionable.
https://mopinion.com/customer-feedback-artificial-intelligence-ai/
We’re very happy to announce that the release of our newest machine learning (ML) technology – automatic feedback categorisation – was a successful one! As a next step, we want to make sure our users know how to get the most out of this new feature. That is why we’ve created this little guide to Mopinion’s New Machine Learning Technology.
https://mopinion.com/best-practices-mopinions-machine-learning-technology/
Retail Gazette hears from Iceland customer response lead Rachel Lewis on the importance of giving customers a voice, and how AI-powered reviews and insights inform their campaigns, including the retailer’s mission to reduce its environment impact.
https://www.retailgazette.co.uk/blog/2019/02/5-minutes-with-rachel-lewis-customer-response-lead-iceland/
Rapid technological advances have created opportunities for smaller companies to serve customers around the world and effectively compete with larger companies for new customers. These smaller companies are rapidly going global, deploying a variety of technology-enabled solutions such as automated call centers, customer service bots, and digital marketing intelligence.
But these advances, designed to facilitate customer interaction and service in new ways, can present a danger. Companies that embrace the various forms of new customer-focused technology risk losing a personal connection with their customers and a nuanced understanding of their needs. When it comes to understanding how your company can better serve customers, email surveys are no substitute for real human contact.
https://www.allbusiness.com/build-5-star-customer-experience-artificial-intelligence-120315-1.html/
