The customer experience is one of the most important factors in determining whether a first-time purchase becomes repeated, long-term business. That’s particularly true for B2B companies in the tech and energy spaces, where new, satisfied customers can go on to represent loyal and lucrative relationships.
https://www.forbes.com/sites/forbestechcouncil/2018/02/22/how-to-quantify-and-utilize-customer-feedback/#58d910864cee/
Today, customer experience will make or break a business. The pressure is on to create powerful customer experiences at every touch point. Here's how to build a team that delivers on that promise.
https://www.itweb.co.za/content/GxwQD71A6Ln7lPVo/
Predicting the future is tough, so we decided to talk those who are shaping it. Dave Fish, founder of CuriosityCX and Michigan State University visiting lecturer partnered with Brian Keehner of the Michigan State master of science in marketing research program to interview more than a dozen of the sharpest technology minds from global enterprise feedback management firms to get their take on the future.
What are some of the big strategic bets the major players are making in the CX space? There was quite a bit of agreement, but also some noticeable divergence on the vision for the future. That spanned from data collection and ingestion, all the way to how to help clients take action. Here are the six key discussion points from our conversation.
http://customerthink.com/6-big-trends-driving-the-future-of-cx-technology/
Bad or non-existent customer service is proven to cost more than sustainable customer experience management practices. Just look at the statistics:
+After a bad experience with a company, 22% of consumers decreased their spending and 19% completely stopped doing business with a company.
+ Compared to detractors, promoters are 4.2X more likely to buy again and 5.6X more likely to forgive a company after a mistake.
Sound impressive? It does to me. But in spite of this data, only 11% of large companies have strong customer experience programs, and 62% of companies cite inaction on customer experience (CX) metrics as their key problem.
https://blog.hubspot.com/service/customer-feedback-culture/
If you are not focused on receiving and using customer feedback, you are missing out on an amazing growth tool. Gathering feedback throughout the entire customer journey is of great importance to the buyer life cycle, marketing campaigns and the entire customer experience. Integrating your CRM and customer feedback could be the secret to your success.
According to a recent study, 86 percent of buyers will pay more for a better customer experience. And by 2020, customer experience will overtake price and product as the key brand differentiator. How do you get the best experience? By listening to the customer, of course.
https://broadsuite.com/combine-crm-customer-feedback/
In your quest to consistently deliver remarkable customer experiences, an important question will often pop up: How do you know if something is remarkable?
Sure, you have your own internal standards of what "good" looks like within your company. Ultimately, however, your customers will have the final say as to whether or not a product, service, or experience is swoon-worthy.
As such, it's good practice to get comfortable with experimenting and trying different approaches until you find the essential elements that wow your customers over and over again.
https://www.inc.com/sonia-thompson/do-your-customers-really-love-you-here-are-3-ways-to-find-out.html/
In this guest post, the APAC managing director of MaritzCX, David Blakers (pictured below), says in a fight for customers’ attention, brands that can show empathy will fast be ahead of the pack…
http://www.bandt.com.au/opinion/introducing-empathy-new-benchmark-customer-experience/
As information becomes more available and for free, thanks to the Internet and social media networks, product differentiation in one category is becoming more and more difficult.
As a result, businesses need to focus on customer experience to set themselves apart from their competitors. Customer experience is defined as a series of interactions between a customer and an organization throughout their business relationship. The interaction begins from the moment the customer hears about the business all the way to making a purchase of the product or service.
https://www.entrepreneur.com/article/313807/
Expresso Fashion and Claudia Sträter are two well-known Dutch fashion brands with stores in the Netherlands, Belgium and Germany. Alongside their more traditional, brick-and-mortar shops, these labels are also sold online. This omni-channel strategy makes it possible for these two webshops to not only serve as sales channels but also platforms for inspiration. Visitors can get their inspiration online and then choose to do their shopping in the webshop or in-store. In other words, their online services are critical to the success of both on- and offline channels.
https://mopinion.com/expresso-fashion-claudia-strater-customer-story/
When we think of contact centers, we can no longer think of them through our traditional lens of a call center. Technology and the age of digital transformation have caused major disruptions in the traditional call center world.
Consumers are demanding to be met on their terms and via their preferred channels. The changing technology landscape has allowed consumers to take full advantage of how they choose to interact with businesses. With the onset of technology platforms from cloud communications to mobile phones, virtual agents, BOTS and social media, consumers are demanding a much more consistent, robust and rewarding experience from purchase through service.
So, what does this mean for the insurance contact center world?
https://contact-center.cioreview.com/cxoinsight/digital-transformation-provides-opportunities-for-customer-experience-nid-26493-cid-66.html/
