The pace of change in the world of B2B is famously rapid, which makes the task of generating impactful strategies difficult: no sooner have you settled on and refined your plan of action going forward than you realize a competitor is achieving results with a technique or tactic you’d never even heard of, let alone mastered. The increasing sophistication of artificial intelligence makes this unavoidable to a degree, but the best thing you can do is cover all bases, frequently refresh your knowledge of the emerging technologies, and commit wholeheartedly to your own tailored, data-driven processes.
https://www.forbes.com/sites/lilachbullock/2019/03/06/5-b2b-tips-and-strategies-that-you-need-to-know-in-2019/
'Businesses can learn some valuable customer service lessons from MoviePass, especially when it comes to communicating changes to the end-user experience. We asked a panel of Forbes Communications Council members to share their best tips for transparently and authentically announcing company or product changes with customers. Here's what they had to say.'
https://www.forbes.com/sites/forbescommunicationscouncil/2018/10/08/11-ways-to-communicate-change-without-alienating-your-customers/
When you're a high-level executive, it doesn't take much to lose track of what's going on at the lower levels of a business. In fact, it takes a special kind of executive to take lower level complaints seriously. It could be the key to a better business.
We asked members of the Forbes Technology Council if it was important for executives to listen to customer complaints. Overwhelmingly the answer was yes it is important, but the answers given all pointed to different reasons. Here is some of what was said.
https://www.forbes.com/sites/forbestechcouncil/2018/07/17/11-insights-gained-from-executives-listening-to-customers/
Most companies take an internally oriented approach to organizing, centered on products, processes and functions such as risk management and marketing. But a few pioneering companies have begun to organize around how customers experience their products and services. The key unit of experience management has shifted to the customer “episode.” And the core management method is now Agile.
https://www.forbes.com/sites/baininsights/2018/06/25/if-experience-is-the-new-product-how-do-you-manage-it/#5a6646973e8d/
There is no doubt Venture Capital funding is an incredibly helpful option for companies that need capital in order to rapidly scale, but in an age of high-valuations where even great ideas may not make it, some startups might want to consider alternatives that will not leave them with the added pressure of investors breathing down their neck.
So what are the best ways to pursue a bootstrapping strategy?
https://www.forbes.com/sites/jiawertz/2018/06/28/4-tips-for-entrepreneurs-bootstrapping-their-startup/#6085994e4d9c/
"Having customers who are willing to give feedback about your product or service is a potential gold mine for your company and its growth. The important part is knowing when to listen to the customers and when and how to use their feedback to help your company become better. There are many different ways to accomplish this, and each one has a benefit. The input that you may need might depend on your company's current stage. It also could depend on the tools that you have to collect that information.
We asked members of the Young Entrepreneur Council for some insight on what to look for in customer feedback and how best to use it when it becomes available. "
https://www.forbes.com/sites/theyec/2018/05/07/11-founders-on-how-to-best-listen-to-customer-feedback/#789e988549aa/
