Let's face it—no one enjoys filling out surveys. How many times have you received an email survey with the subject line "We value your opinion" or a similar trite expression? And how many times have you actually filled those out? Not many, we're betting—and that's because most people regard surveys as boring and tedious, offering no value to them.
For B2B marketers, that can pose a real problem for collecting customer preferences and opinions. How can we improve our product or service if we don't know what the customer is thinking?
For the most part, empathy and relevance are key to breathing new life into your customer research tools. It's possible for empathetic marketing, one of the top buzzwords of 2017, to make its way into something as yawn-inducing as a customer survey.
Here are five tips for getting better survey response rates and higher-quality responses.
https://www.marketingprofs.com/articles/2018/34886/are-surveys-dead-five-ways-to-breathe-new-life-into-your-customer-research/
How many times, during a customer experience, have you been asked to “just take a quick survey”? Whether you receive a pop-up immediately after buying something online or get a phone call a few days after an interaction with a service representative, you'll likely agree that you rarely enjoy the experience.
In fact, you probably ignore most survey requests unless you have something very positive or very negative to say.
https://www.entrepreneur.com/article/316351/
Analytics and data gives us all sorts of insights into what our customers want from our business. But sometimes… don’t you wish you could get an answer straight from your customers? That’s what customer feedback is all about.
https://neilpatel.com/blog/best-ways-to-get-feedback/
There are many places you can go wrong in constructing and delivering a customer satisfaction survey that can keep you from getting an accurate picture of your customer experience. And most companies do go wrong in their survey design and delivery–often in multiple ways. (Alarming but true: If you send out a defective survey, it might be worse than not surveying your customers in the first place, because of the risk that the data you get back will be invalid but nonetheless used to guide company strategy.)
https://www.forbes.com/sites/micahsolomon/2018/05/25/customer-experience-surveys-13-tested-scientific-best-practices-i-bet-youre-doing-5-or-more-wrong/
Mopinion is proud to announce the launch of its very own survey marketplace! It’s the perfect way to learn more about the ingredients needed to create and employ powerful online surveys. Choose from one of our eight survey template categories and access nearly thirty live template examples, a list of benefits for each survey, and advice on which questions to use.
https://marketplace.mopinion.com/survey-templates/
Surveys are a secret weapon of email engagement.
Unfortunately, it’s not easy to create, design and deploy digital surveys that get great results.
What’s the best way to word questions? How many questions should you ask? What sort of design and layout will grab the most eyeballs? How will you analyze and share results?
https://www.prdaily.com/Main/Articles/25089.aspx/
Did you know? Email is the ‘third most influential source of information for B2B audiences’. In fact, almost 60% of B2B marketers say email is their most effective channel when it comes to generating revenue. But it’s not only B2B marketers that value this form of marketing communication: almost 49% of B2C businesses use some sort of email automation as well. Seeing as how email marketing and email campaigns are so popular and widely used, there’s no doubting the competition is high. That is why it’s important to continuously measure the performance of your campaigns and make sure they’re in ‘tip-top’ shape so you’re not driven out by your competitors! Try one of our free email campaign survey templates from the Survey Marketplace!
https://mopinion.com/free-email-campaign-survey-templates/
Customer feedback helps us business owners and marketers understand why our customers are doing what they’re doing and whether you’re able to keep them happy. By communicating directly with them, you can figure out why people are using one feature of your product 3x more than another feature (for example). Encouraging your customers to “give you a piece of their mind”—whether it’s critical or positive—also gives you opportunities to improve your business. If you have a few minutes, I’d like to share with you a few ways for helping your customers feel more comfortable to share their opinions and feedback with you.
http://customerthink.com/3-ways-to-improve-customer-feedback/
We are all too familiar with customer feedback requests as they bombard us from every side: email signatures, website pop-ups, phone queues (“press 1 after this call to …”), even the grocery gal circles a survey she’d like us to take at the bottom of the receipt.
Companies seem eager to know what we think about everything. But does it work? Do they get our honest opinions? And do they get scientific data that helps them improve?
http://customerthink.com/how-to-invite-the-most-honest-customer-feedback/
Retailers always need to properly analyze customer feedback if they want to evolve their business to meet shopper needs. But when collecting that feedback, they better make it quick for the shopper. As many as 44% percent of shoppers have abandoned a customer feedback survey without completing it, with 57% of those citing length as the primary reason for doing so, according to a survey from Medallia.
Beyond the length of the survey, these characteristics have caused consumers to abandon customer feedback surveys:
https://www.retailtouchpoints.com/topics/shopper-experience/57-of-shoppers-abandon-customer-feedback-surveys-because-they-re-too-long/
