Clearly, businesses need a website. Regardless of how prospective customers hear about your particular enterprise, many will check your website before deciding to purchase. In some ways, a website has become an electronic "business card." And if you don’t have one, your business may not be seen as legitimate.
https://www.entrepreneur.com/article/254396/
What is the point of a website? Depending on who you ask you will get a plethora of answers. Some websites are designed to help you show up in google, others are there for credibility purposes, some are to sell products and services directly from the website. No matter what your answer is, in the end, they all come down to one thing. Selling! The world runs on the all mighty dollar, and the ability to sell is critical to all efforts of your business.
https://smallbiztrends.com/2017/04/sell-services-online.html/
It is not uncommon for small business owners to wear many different hats, and “web designer” tends to be one of the most common titles entrepreneurs are challenged to adopt. Technology plays such a large role in our lives today that any size business has to have a functioning website to remain relevant in their industry.
https://axcessnews.com/business/breaking-business/website-design-tips-small-businesses_4390/
The official website for Crow Wing County set a record with about 1.3 million views in 2017, according to officials, a trend for the fourth straight year.
For the first time, mobile device users topped 60 percent of the website traffic and continue to grow at a higher pace than residents searching the county website using a desktop computer.
http://www.pineandlakes.com/news/government-and-politics/4403230-crow-wing-county-board-website-sets-record-more-million-visits/
Building a learnable website is much tougher than it sounds. The goal should be a clear user experience that visitors can quickly pick up and understand.
Mobile app designers can solve this through onboarding which helps users learn the interface. But websites can’t always offer lengthy tutorials.
Let’s take a look at learnability and see how you can apply these techniques to your websites. Most visitors know how to browse the web so it’s not really about making interfaces that people learn, but rather just following conventions so they’re comfortable using your site.
https://designmodo.com/learnable-web-design/
When it comes to designing a website, most people are often left confused and not knowing where to start.
Copious amounts of time and energy are wasted trying to sort through the never ending hints, tips, tricks and guides on web design that are out on the web today.
http://socialbarrel.com/15-hacks-to-create-the-perfect-website-infographic/114307/
Today, many companies market to broad segments because it's more efficient than one-to-one outreach. But each consumer has specific needs and wants. AI promises to fix this.
http://searchcrm.techtarget.com/feature/AI-in-retail-delivers-next-generation-online-personalization/
A/B testing platform leader Optimizely announced on December 20, 2017 that it will sunset its free Starter plan on February 28, 2018.
We estimate that this change will leave around 70,000 websites* without a tool for testing and tweaking the site experience.
https://venturebeat.com/2018/02/05/optimizelys-decision-to-ditch-its-free-plan-suggests-a-b-website-testing-is-dead/
The term digital transformation is increasingly creeping into the boardrooms of businesses both big and small. Finally, there is a realization at the top of many organizations that digital has genuinely changed the world and that business as usual is no longer an option.
http://mediatemple.net/blog/tips/digital-transformation-care/
When a new entrepreneur pursues their dream of running their own business, one of the really important tasks is marketing strategies to get the company off the ground. One of the first techniques that entrepreneurs start with is digital marketing. Here are four digital marketing strategies to grow the new company via the internet...
https://axcessnews.com/business/marketing/ecommerce-for-entrepreneurs-how-to-grow-a-new-company-via-internet_3341/
