It may come as a surprise to many of you how much effort is put into developing mobile apps nowadays. And why all the effort? If designed well, your app can give you the upper hand in the battle for market share. Note: the key words here are ‘if designed well’. Unfortunately, this isn’t the case with all mobile apps on the market. Sure, they get the job done, but many of these apps still lack key features their users crave and a strong user experience. Fortunately, there is a remedy for these poorly designed mobile apps that will help put them back on top: in-app feedback.
https://blog.appsee.com/top-5-reasons-you-should-be-collecting-in-app-feedback/
"Many successful businesses start out with funding -- from a bank, from investors or even from personal savings. My business was not like that. I was young, so I only had a few months of savings in my bank account and when I researched the loan process at my bank, it just seemed too daunting. To me, it made more sense to self-fund because I knew I would always have complete control of my company and wouldn't have to answer to anyone but my customers. However, that presented its own challenge. Like I mentioned, I didn't have a lot of money to spend. So I went the lean route. And the lessons I learned still guide our business today."
https://www.forbes.com/sites/yec/2018/05/24/top-5-business-lessons-for-starting-and-staying-lean/#7aff317e5c15/
We are entering the era of relationships where the process of understanding what’s happening with customers, then delivering against those needs, is crucial to building brand connections that sustain businesses.
That’s the view of InMoment global CEO, Andrew Joiner, who took to the stage at CMO’s latest Melbourne breakfast event, ‘Creating Intelligent Customer Connections’, to share insights around CX technology innovation as well as what it takes to build a more modern CX approach.
Joiner highlighted Forrester research, which suggests nine out of 10 businesses are going to compete on the basis of customer experience in the next decade. In response, the analyst firm believes up to 50 per cent of spend from the CMO is going to be in CX technology in the next five years.
https://www.cmo.com.au/article/641594/inmoment-ceo-traditional-customer-feedback-approaches-flawed/
We recently read a crazy Linkedin post from Dave Grow, CEO of LucidChart. Dave took a common piece of advice for entrepreneurs “to do things that don’t scale,” and used it to better understand his customers. He has read more than 100,000 customer support tickets at LucidChart.
As a CEO of a fast-growing startup, there’s a million other strategies and tactics that Dave could be doing, but he deliberately prioritized reading support tickets. He understands the value of building relationships and staying close to customers’ feedback.
https://customerthink.com/grow-your-company-faster-by-reading-customer-feedback/
Heaps of companies are shifting their focus to the online Voice of the Customer. In fact, many of these companies have been asking us how our solution differs from other feedback tools on the market. A sensible question actually, considering many tools look very similar to one another on the front-end. That’s why we’ve created an overview that hones in on the major differences between Mopinion and Usabilla.
https://mopinion.com/usabilla-difference/
Customer experience is crucial to a successful business. But how do you know if your customers are having a positive experience?
Experience management software allows businesses to measure customer impressions through feedback, seeing how that feedback relates to the business metrics, and analyzing them as one.
https://www.businessnewsdaily.com/10791-experience-management-software-small-business.html/
Building customer-centered culture is the key to surviving the modern business environment. The customer’s voice must be built into every meeting, business review and decision. Maintaining a relationship with your customers and monitoring their current needs and concerns through social media as well as more traditional forms of communication is key.
https://www.forbes.com/sites/forbestechcouncil/2018/05/23/customer-first-companies-are-the-future-of-business/#18d8291733c1/
More and more eCommerce providers rely on a personalised user experience for their customers.
The best example of a wide and far reaching user experience is the fashion industry.
There are now 52 seasons a year instead of four which can make it difficult for retailers to know what the next step is to take for their customers. With that in mind retailers invest heavily in customer feedback. Many platforms even offer its customers their own WhatsApp channel for individual shopping advice, and of course to gain more insights.
https://www.searchenginepeople.com/blog/empathetic-websites-knowing-customers-user-personas.html/
Every business owner wants more online reviews. They help with brand trust, rankings, having an edge over the competition, etc. But the fundamental principle of stimulating feedback (both online and offline) is often overlooked on the path to a shiny star rating on Google, Yelp, and so on.
We fully encourage getting all the web reviews. But we’d like to take a moment to explore some ways to take a step back, and put a strong customer feedback strategy in place first (which can also lead to more online reviews).
Here are some of the best and easiest ways that you can collect feedback from your customers day in and out (in no particular order):
https://whitespark.ca/blog/8-awesome-easy-ways-encourage-customer-feedback/
Online customer survey tools are a great way of engaging with your customers and discovering insights into various areas of online performance. For example, you can use survey tools to trace product feedback, carry out market research, measure customer service, the performance of your newsletters and much more. But which online customer survey tool is best for your business? Let’s take a look at one in particular: Qualtrics.
https://mopinion.com/alternatives-and-competitors-of-qualtrics/
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