Learning about your customers has become a priority in business, informing everything from product development to marketing and customer service. It’s important that brands remain aware of the customer perspective as they make crucial decisions.
https://www.forbes.com/sites/deeppatel/2017/06/17/7-tools-for-learning-more-about-your-customers/#1dabd53a2f78/
You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Be it a phone or a restaurant, before using any product or service the first thing a user does is check the reviews shared by their peers. If the review is good, the product is finalized upon, but even one negative review sends away the customer.
While entrepreneurs are working day in and out to polish their products and services, the aim by the end is one – to ensure they deliver the best to their customers. Your customers determine the growth of your business and often become the best marketing tool.
Most entrepreneurs have feedback options for their products, but what’s important is to use it to their advantage. By encouraging customer testimonials, entrepreneurs can leverage it to bring validation for their product.
https://www.entrepreneur.com/article/312610/
As an employer, you need to provide oodles of feedback to employees to ensure they know what they’re doing, what they’re supposed to be doing, what they’re doing well and what they could be doing better. Bad feedback from employees and customers alike provides a way to prevent little annoyances from becoming reasons for good people to leave you.
http://www.customerexperienceupdate.com/feedback/?open-article-id=8026285&article-title=bad-feedback-is-the-best-feedback--are-you-listening-for-it-&blog-domain=360connext.com&blog-title=360connext/
Consumer tastes can change on a dime.
The attitudinal undercurrents can be mystifying, difficult to detect, alien to interpret, dangerous to place a sizable bet on, and visible only in retrospect.
Can research help marketers anticipate these shifts and get ahead of the curve to identify trends?
https://www.forbes.com/sites/paultalbot/2018/06/20/keeping-up-with-change-how-marketers-give-customers-what-they-want/
To stay relevant today, brands must look beyond the 4Ps of marketing (place, price, promotion and product) and consider how they can better satisfy customers’ needs and expectations.
In addition to generating positive word-of-mouth and improving brand image, customer experience (CX) now plays a vital role in attracting and retaining customers. According to an Accenture report, almost half of Singaporeans (48 percent) are frustrated with companies that fail to deliver relevant, personalised shopping experiences. Among these consumers, 45 percent will choose to switch companies. This highlights an urgency for brands to improve CX. How, then, can brands ensure that they are truly differentiated from their competitors?
https://www.enterpriseinnovation.net/article/7-ways-retailers-could-boost-customer-experience-tech-59147065/
Sean Ellis always provides actionable tips which really require extra efforts to put into the practice. In this article, we are going to uncover some of the tips from the best-known growth hacking experts including Sean Ellis, Nir Eyal etc.
https://inc42.com/resources/must-do-tips-from-growth-hacking-experts/
Most marketers believe their brands need a customer-centric business model in order to succeed, and that optimising the customer experience is the biggest priority for the profession.
Yet according to new Marketing Week research, structuring a marketing department around the customer journey is currently the least common model of all, with the majority of departments either being product-centric or structured around marketing disciplines.
https://www.marketingweek.com/2018/08/31/future-marketing-organisation-structure/
Honesty, openness, and transparency are three words that are shaping customer behavior in the 21st century. With the appearance and widespread use of the internet, there seem to be no secrets anymore. Online customer product reviews and social media posts have made it so that customers can air everything from accolades to complaints to everything in between.
Companies that do a good job of responding to online customer feedback reap certain rewards. However, companies that don’t respond to online customer feedback or who do so poorly are at risk for perpetuating a negative perception of their business. People who feel that their opinions do not matter or have no idea if their feedback is received will be discouraged from sharing feedback again in the future. Worse, they may walk away from your business altogether.
Managing customer feedback openly is not just good customer service, it is good marketing as well. Here’s why:
http://www.touchwork.com/why-transparency-with-customer-feedback-is-good-marketing/
Customer feedback is crucial to running a successful business. From improving your customer experience to perfecting your services or products, customer feedback will tell you most things you need to know to grow your business.
However, gathering quality customer feedback isn't always easy. Business News Daily talked to business owners about how they gather feedback. Here are five tips.
https://www.businessnewsdaily.com/11074-easy-ways-to-gather-customer-feedback.html/
CX is about future-proofing your business by ensuring that your commercial model is always looped into your customers' needs, perceptions, values, beliefs, motivators, and detractors.
There is a lot already known about the positive impact CX can have on a business, including increasing revenue and customer retention, but what happens when you neglect the framework as a whole or implement a poor quality solution?
https://www.cmo.com.au/blog/experience-design/2018/09/25/5-common-mistakes-to-avoid-in-scalable-customer-experience/
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