Tags: seo*

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  1. Think about the last time you uploaded an image to your website. Chances are you downloaded it from a stock photography site, uploaded it to the backend of your site, and then inserted it to the page. This makes a shining example of image optimization, right? Not quite.

    You’ve added a giant bowling ball weight to your site that’s slowing down the page speed. And, search engines can’t read your images without alt text.
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  2. If you’re running a website, you absolutely need SEO. There’s no way around it. Fail to optimise your website’s content, and you will have no presence during Google searches. It doesn’t take a genius to work out this is bad. Really bad.

    After all, a successful website is reliant on Google to draw in new customers. Nobody will come across your site via luck. Instead, they will type in an enquiry relevant to your business, click on one of the first results to pop up on Google, and visit one of your competitors.
    Tags: , , , by tjeerdtraats (2019-12-30)
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  3. Customers love being listened to and would travel many miles to find a listening partner. If you want to attract customers, always listen to them. Listen, resolve customer complaints amicably, and keep promises. Always solicit customer feedback on products and services and strive to improve your offerings. Work to exceed customers’ expectations.
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  4. When small businesses expand their online marketing, it becomes imperative to gain the trust of local prospective customers to stay ahead of the competition.
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  5. Customer experience (CX) is what sets you apart from the competition. While SEO plays a pivotal role in making the customer aware of your brand, SEM is crucial to delivering the right kind of message, at the right time to nudge your prospect to make that purchase. Though different strategies, SEO and SEM have to work in tandem for a fruitful customer experience. Here’s how to best tweak your customer experience strategy with SEO and SEM in mind.

    A happy customer is the ultimate goal of any marketing strategy. SEO and SEM are two sides of the same coin ― both aim at reaching a prospect and making an impact so he becomes a customer. Though strategically different, SEO and SEM specialists have to integrate their efforts to provide a seamless and fruitful CX.
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  6. One or two negative reviews don’t have the power to torpedo your business. While we all want positive reviews, the bad ones aren’t as bad as you think. Negative reviews can actually help search engine rankings. Let me explain why.
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  7. Here are the 10 growth hacking tips around SEO, Content, Conversion optimization, Social media, video marketing and more, which can enable you to kick-start your growth machine.
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  8. What does it take to make a successful website? For most businesses and brands, it won’t happen quickly or easily. It will take time, effort, and resources. But that doesn’t mean you’ll need a huge budget to effectively compete.
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  9. Over the years, Zero-In has had a half-dozen versions of its website, and relaunching the site never seems to get any easier despite our attempts to learn lessons from each previous launch. In 2015 we set out to redesign our site once again with excitement, optimism, and confidence that prior web design blunders were a thing of the past. We conservatively planned to have the site up and running in less than six months. Spoiler alert... This project ended up taking nearly 18 months and cost 50% more than expected.
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  10. So you’ve decided that your company’s website needs a complete overhaul. The design is outdated, it’s not good for the user, and conversions are lagging. On top of that, your Google rankings are not where you think they should be and your organic search engine traffic is suffering.
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