It is not uncommon for small business owners to wear many different hats, and “web designer” tends to be one of the most common titles entrepreneurs are challenged to adopt. Technology plays such a large role in our lives today that any size business has to have a functioning website to remain relevant in their industry.
https://axcessnews.com/business/breaking-business/website-design-tips-small-businesses_4390/
Your website is your always-on digital marketing and salesperson. Research shows that about 60% of the sales process is over before a prospect connects with your sales team. Why? Because prospects are researching online. They want to self-direct their education process. This makes having a well-designed, educational website a must.
https://www.forbes.com/sites/forbesagencycouncil/2018/01/05/website-redesign-best-practices-for-2018/#25e110b03cbf/
Rise Science came to IDEO with a challenge. The young startup had built a robust data platform for college and professional athletes to track their sleep and adjust their behavior so that they played at peak performance. But for the players, the experience was challenging. Rise expected athletes to look at data-driven charts and graphs to determine what decisions to make next, but players struggled to find those insights. Rise was convinced they just needed easier-to-read charts and graphs.
https://hbr.org/2018/03/what-happens-when-data-scientists-and-designers-work-together/
A website feedback button is a tab or icon that is used to collect feedback from online visitors and customers while they are on your website. These buttons are usually located on the side or at the bottom of a web page so that they are easy for the visitor to find. In order to submit feedback, visitors click on the feedback button and an online feedback form will appear.
To understand the real value of a website feedback button it’s a good idea to learn how they work and the various benefits they can offer your business.
Let’s take a look.
https://mopinion.com/what-is-a-website-feedback-button/
The term digital transformation is increasingly creeping into the boardrooms of businesses both big and small. Finally, there is a realization at the top of many organizations that digital has genuinely changed the world and that business as usual is no longer an option.
http://mediatemple.net/blog/tips/digital-transformation-care/
There’s no arguing that Google still has a stranglehold on the state and future of search engine optimization (SEO). In addition to being the dominant competitor (with 63.4 percent of the market, and the next leading competitor at 22.8 percent), Google is a leading provider of software and tools to measure your site’s performance, including Google Analytics and Google Search Console (previously referred to as Webmaster Tools). When Google makes a significant change to anything, whether it’s its core search algorithm or one of its products, search marketers take notice.
https://www.forbes.com/sites/jaysondemers/2018/01/10/what-the-new-google-search-console-means-for-search-marketers/#6a26caee771b/
So you’ve decided that your company’s website needs a complete overhaul. The design is outdated, it’s not good for the user, and conversions are lagging. On top of that, your Google rankings are not where you think they should be and your organic search engine traffic is suffering.
https://www.forbes.com/sites/forbesagencycouncil/2017/09/01/when-designing-your-website-keep-seo-in-mind-and-ask-the-right-questions/#5c3467525eb5/
The digital age has brought with it a horde of data. And coming from various sources and in large quantities, the availability of this data has created many new and insightful opportunities for digital marketers. Modern digital marketers are using data in a myriad of ways, such as gauging success (with Key Performance Indicators, or KPIs), driving improvement (e.g. campaign effectiveness or website usability) and boosting lead generation. However, this heavy reliance on intelligent marketing data necessitates an analysis solution, which comes in the form of dashboarding software.
https://mopinion.com/kpi-dashboarding-software-digital-marketing-managers/
Know a good carpenter? Got a decent plumber? Used a speedy removal firm? We tend to rely on word-of-mouth to find reliable professionals, but what if your friends and associates don’t come up with the goods?
The increasingly popular route is to check out customer review websites. But how do you know which to trust?
http://www.dailymail.co.uk/property/article-5113841/Which-online-review-sites-REALLY-trust.html/
The online customer journey in retail is going through a major transformation. Consumers are not only (increasingly) picking up their mobile phones to shop online, but they’re also looking for a more interactive experience with the brand, accompanied by a smooth purchasing process. This is a shift that many suspect will demand more from online retailers, especially in the realm of customer experience. One way of achieving the much sought after sound customer experience is online feedback.
https://mopinion.com/white-paper-how-to-boost-your-retail-website-with-online-feedback/
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