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  1. If you haven’t noticed, it’s all about the customer these days. According to a research carried out by Deloitte and Touche, customer-centric companies are 60% more profitable than those not focused on the customer. This proves that the moment you put the customer at the core of your business, you’re already one step closer to success. And this is precisely why businesses are looking to customer feedback tools as a foundation for this success.
    https://mopinion.com/30-best-customer-feedback-tools-an-overview/
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  2. If you’re reading this it’s probably safe to say your business has decided to implement an online customer feedback programme. Excellent choice! The next step is to start setting things into motion (in other words, collecting feedback), which can be challenging without the proper guidance. If you already have goals set out for your business, you’re certainly on the right track. Now all you’re going to need is a strategy that encompasses those goals, which – in the case of feedback – can be as simple as using a feedback form template, or at least understanding how a feedback form should be designed…
    https://mopinion.com/the-best-feedback-form-templates-for-your-website/
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  3. When your customers feel valued, they stay loyal to your business. Loyal customers also help you get new customers by telling about your business to their friends and coworkers. They do free word of mouth marketing for you and as a result, your business grows. Therefore, you need to value your customers and make them feel special. Below are 5 ways for it.
    https://www.business2community.com/customer-experience/how-to-make-your-customers-feel-valued-02105469/
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  4. It’s impossible to imagine the online landscape today without feedback ‘buttons’ and ‘forms’. Some organisations have already gained many useful tips from customers using these tools. While others are still experimenting with feedback buttons left or right. Learn more about the different phases of utilising online feedback here. Because many digital marketers struggle with getting true value out of their website feedback tools I wanted to share with you:

    Five Ways to get more from your website feedback tool – with learnings from the pro’s at TomTom, Aegon and BMW
    https://mopinion.com/5-ways-to-get-more-from-your-website-feedback-tool/
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  5. More exposure, increased in sales, a bigger customer base and more employees… I think we can all agree that growth is the one thing all small businesses (or SMBs) strive for. However, with this growth also comes the need for better organisation skills and more streamlined processes within your business. This is where a CRM software becomes your best friend.
    Earlier this month, we came out with an overview of the best CRM software for Enterprise businesses. Now we want to focus on the smaller players. This article will zoom in on 15 of the best (and top-rated) CRM software intended for small businesses.
    https://mopinion.com/best-crm-software-for-small-businesses-smb/
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  6. According to PwC, 73% of all people point to customer experience as an important factor in their purchasing decisions, just behind price and product quality. Yet only 49% of U.S. consumers say companies provide a good customer experience today. PwC’s most recent Consumer Intelligence Series: Experience is Everything surveyed 4,000 Americans from Gen Z to Baby Boomers and 11,000 customers from 11 other countries in Asia-Pacific, Europe, and Latin America.
    https://www.forbes.com/sites/shephyken/2018/04/01/your-best-opportunity-for-growing-business-the-customer-experience/#2ac755543a3e/
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  7. At the heart of every successful customer-centric company is that they get paid for paying attention: to the needs of their customers and to the things that result in internal efficiency and effectiveness. By learning faster, while staying on strategy and on message, the results and rewards can be substantial.

    What can a purpose-driven chemical company in a highly-regulated and competitive market teach you about building a customer-centric culture and driving great results? More than you might suspect.
    https://www.forbes.com/sites/jenniferdavis/2018/08/13/get-paid-for-paying-attention-4-lessons-in-customer-centricity/#736bedf15c65/
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  8. A poor customer rating is easily visible to other Amazon shoppers, and also makes it less likely a merchant will win the coveted Buy Box. Here are some tips on how to respond to negative feedback, and how to avoid it by pleasing Amazon shoppers.

    Negative feedback from online shoppers can be devastating. That’s especially true for businesses that sell on Amazon.
    https://www.digitalcommerce360.com/2018/08/13/resolving-negative-amazon-feedback-by-ensuring-satisfaction/
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  9. First and foremost, your CX Champions need to be trained on the basics: your CX vision and strategy. What is it? What are you doing? Why are you doing it? How are you doing it? What’s in it for me? What is the intended customer experience? How do you deliver it? And more.

    Give the team details specific to what’s happening within the organization, how it’s going to happen, what the desired outcomes are, and how success will be defined. And don’t forget to talk about the culture and the employee experience. If you don’t make improvements there first, the CX work will all be for naught.
    http://customerthink.com/amplify-your-transformation-with-cx-champions-part-2/
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  10. Customer experience is what sets you apart from your competition. A lot of dollars are being invested to analyze customers’ expectations and building technology that can enhance how customers perceive your brand.

    There is a lot of action, but there are five technological innovations that are expected to take CX to the next level.
    https://www.martechadvisor.com/articles/customer-experience-2/top-5-technological-innovations-that-will-impact-the-future-of-cx/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of Website Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.