It’s easy to see a world in which the predictive capabilities of artificial intelligence (AI) will direct who we have with children with, where we live and what our next job should be. All based on the algorithm’s ever-deepening knowledge of our habits, location, family circumstances and personality.
In reality, few of us would want our lives ruled by a self-teaching algorithm. But for the majority of consumer businesses, AI (an umbrella term that includes natural language processing and machine learning) is a potentially transformative force, providing vital insights into what is happening and what is likely to happen. Advances in AI mean that what customers feel about a company or brand will drive significant change in business. These are fast-developing capabilities that no consumer-facing business can ignore if it wishes to maintain its competitive edge.
https://www.techradar.com/news/artificial-intelligence-gives-businesses-real-insights-into-their-customers/
By 2020, customer experience (CX) will overtake price as a key product differentiator. While there are many ways to improve CX – ease of use, innovation and speed are just a few – personalization has recently been found to be the #1 priority for organizations looking to improve their customer experience.
https://www.business2community.com/customer-experience/3-ways-to-do-more-with-customer-experience-personalization-02134112/
AI can help make customer experiences more personalized, accurate, and effortless. Through audience segmentation, customer communication, and product recommendations, AI is able to enhance marketing strategies at scale in a way humans can’t by themselves.
In a world where customers are looking for smooth experiences and information at their fingertips, AI-enabled tools can make the difference in marketing.
https://www.clickz.com/using-ai-personalize-marketing-strategy/
Understanding consumer habits and how customers think and feel about your businesses can be key to success, but conducting paper or online surveys doesn’t always yield the best results, (and how often do people actually take the time to fill those out anyway); a Toronto-based company is attempting to solve this problem by updating the world of customer feedback with its interactive chatbot.
Chatter Research says it can increase response rates by 800 per cent and gather more data about the customer experience using its artificial intelligence-powered chatbot. It’s being recognized by the Information Technology Association of Canada as the Spark winner at the 2018 Ingenious Awards.
https://www.itworldcanada.com/article/chatter-research-uses-ai-to-make-collecting-feedback-feel-less-weird-ingenious-winner/411314/
Mopinion has just released a new machine learning technology within its digital feedback analytics platform: automatic feedback categorisation. This technology employs machine learning techniques that make the analysis of qualitative feedback data – by way of labeling and categorisation – a much more fluid and systematic process.
https://mopinion.com/machine-learning-technology-for-advanced-feedback-categorisation/
The coming year promises to be an exciting one in the world of artificial intelligence.
AI ToolsAI-driven technology is developing exponentially, enabling brands to get consumer feedback on a massive scale, without having to invest a great deal of time and money on the research. While it may be difficult for marketers to keep up with AI’s speedy evolution, it’s also vital. No brand wants to be left behind as competitors use technology to gain a deeper understanding of their stakeholders. It’s important for marketers to understand how to leverage new technology that uses AI to gather honest, meaningful, actionable consumer insights.
https://www.chiefmarketer.com/new-ai-tools-for-better-engagement/
Trends and developments are continuously sprouting up within Customer Experience (CX). In fact there are so many new trends that it can be hard to keep track. Previously we were just satisfied with having a customer-oriented approach, but nowadays we want to take this one step further…
https://mopinion.com/cx-top-5-youtube-videos/
