Customer journey mapping is a tool for businesses to visualize their customer’s experience. It helps companies to gain a comprehensive view of the needs of customers and their behavior when they interact with the brand. With the aid of customer journey mapping, organizations can understand how their customers travel through the entire sales process and their possibility of returning to the brand. This approach helps decision-makers to stay focused on customers and make each step of the buying experience easier for potential leads.
https://www.businesswire.com/news/home/20190102005242/en/Customer-Journey-Mapping-Bridging-Gap-Sales-Marketing/
With a new year comes new opportunities to examine the experience being offered to customers and to find ways to continually improve it.
Recently, customer experience (CX) professionals, thought leaders and members of the CX Accelerator community shared their New Year’s resolutions on the Experience This! Show podcast. These can be used as thought-starters for developing customer experience goals for 2019 in your business.
https://www.forbes.com/sites/dangingiss/2019/01/03/13-customer-experience-professionals-share-their-cx-new-years-resolutions/
There is a deluge of website feedback tools. Because of the diversity of feedback applications, you quickly lose the overview and it is not always clear where exactly the difference lies. What can be accomplished with which tool?
https://mopinion.com/31-website-feedback-tools-an-overview-and-comparison/
Marketing leaders are in the throes of 2019 planning and there’s no doubt improving consumer experiences is among the top priorities for the new year. Data shows consumer expectations (and frustrations!) are on the rise, and brands are scrambling to understand to deepen brand-to-consumer engagement. This article will explore three ways brands can make the most of data to improve consumer relationships.
https://marketingland.com/want-to-create-better-experiences-and-brand-loyalty-lean-on-your-data-254627/
Are you executing a fly-by, or really getting into a close orbit with your customers?
https://www.forbes.com/sites/sap/2019/01/02/understanding-your-customers-experience-are-you-in-orbit-or-just-flying-by/
And…that’s a wrap for 2018! We are thrilled to report that we’ve published nearly 100 blog posts this year. Aside from being a great resource for everything online feedback, the Mopinion blog covers a wide range of digital topics and trends. From Customer Experience and User Experience to the Online Customer Journey and the rise of Mobile, we’ve written articles catered to every digital role. Here’s our top 10 Hottest Blog Posts of 2018
https://mopinion.com/top-10-most-popular-mopinion-blog-posts-of-2018/
Here I have identified several misconceptions that Digital Marketers assume about online customer feedback used in both B2B AND B2C businesses. Below I will share with you some misconceptions and truths about online feedback to demonstrate why it is so vital to success.
https://mopinion.com/5-common-misconceptions-about-online-customer-feedback-debunked/
In today’s ever-accelerating digital world, most brands know that winning the battle for customers depends on exceptional customer experience (CX).
A relatively new type of effort called customer success (CS) — particularly prevalent in the B2B tech sector — brings a set of parallel tactics that CX leaders in any market should pay attention to.
https://www.cmswire.com/customer-experience/why-brands-must-unify-customer-experience-and-customer-success-and-how-they-can-do-it/
To experience something is to be alive, to feel and to remember. The CX community often forgets that. As soon as we add the word "customer" to experience, it suddenly loses its depth and becomes yet another marketing buzzword to add to our ever-expanding lists. But for customers, real experiences – whether physical or digital – are still just as emotive and memorable as ever.
So why aren’t CX strategists, whether they’re marketers, technologists, service or support executives, adapting to this idea? The problem is quantification--or more accurately, uninspired quantification.
https://www.forbes.com/sites/briansolis/2018/12/06/customer-experience-isnt-a-thing-its-a-feeling/
A colleague recently ran into a very frustrating customer experience. This situation raises the question— why are so many companies placing the burden for good CX on the customer?
"After several unsuccessful attempts to pair a new smart home device with a product’s app, my colleague contacted customer service. In response to her inquiry, she was presented with a lengthy set of emails that detailed how she needed to completely reset her Wi-Fi router settings– in order for the app and device to work properly! Their attitude was that the customer had the burden of making many changes so their app would work properly!"
The company’s position was that the burden for good product results was on the consumer. The brand did not feel it had to accommodate customer’s reasonable needs!
So, ask yourself this: Are you making it easy for your customers to buy, use, and experience your products? And if you’re not, what changes should you make?
http://customerthink.com/two-tips-to-stop-placing-the-burden-for-good-cx-on-your-customers/
