As technologies change, influencing every strata of life, one thing remains the same. Whether you’re running a sock business in a dimly-lit Hong Kong alleyway or late for your 9:30 on 12th Street, we all want the same success. Online websites being the most effective tool for sales ever since the invention of the printing press.
Look, it is easy enough to run a website, but it is not so easy to run a profitable website. In this article, you’ll get an overview of some essential tools that’ll kick start your website and bring that success you’ve been chasing for so long.
http://business2community.com/digital-marketing/23-tools-to-make-your-website-thrive-02274243/
Clearly, businesses need a website. Regardless of how prospective customers hear about your particular enterprise, many will check your website before deciding to purchase. In some ways, a website has become an electronic "business card." And if you don’t have one, your business may not be seen as legitimate.
https://www.entrepreneur.com/article/254396/
When small businesses expand their online marketing, it becomes imperative to gain the trust of local prospective customers to stay ahead of the competition.
https://www.bmmagazine.co.uk/business/3-essential-seo-tactics-for-business/
It’s no secret: we are living in the Age Of Social Media. Today, there are over 2.34 billion people on social media. That’s over a third of the entire global population!
What is more, progressive countries such as the US are using social media at a much higher rate. Studies report that 83% of all Americans own at least one social media account.
https://sociable.co/social-media/optimize-social-media/
Collecting and analysing in-app feedback can be very straightforward – provided that you have the right tools and methodology in place to do so. In a previous article, we outlined several reasons why collecting in-app feedback is important for the mobile user experience. The next step is to demonstrate how this feedback can be collected. There are three options to choose from when it comes to collecting feedback in-app – all of which offer their own advantages and drawbacks. These methods include: Webviews, SDKs and APIs.
https://mopinion.com/collect-in-app-feedback-webview-sdk-api/
When we talk about identity and access management (IAM), too often the conversation comes down to an essential trade-off between customer experience and risk. How many hoops will customers jump through before they give up? How much are you willing to lose to fraud in exchange for increased adoption on your digital channel?
http://securityintelligence.com/posts/3-ways-to-supercharge-identity-and-access-management/
There is a deluge of website feedback tools. Because of the diversity of feedback applications, you quickly lose the overview and it is not always clear where exactly the difference lies. What can be accomplished with which tool?
https://mopinion.com/31-website-feedback-tools-an-overview-and-comparison/
A 360-degree customer journey is a set of ideas and methods meant to take you from vague promises of being “customer-centric” to a concrete process for measurably offering more value to customers. By better understanding individuals and groups of customers, you’ll find ways to make your products more useful and smooth out the buying process, building an engaged audience for your brand along the way.
https://mopinion.com/360-degree-customer-journey/
Business owners should assess their website periodically. Don't wait until you hear negative feedback from customers. Here are four signs it's time to re-evaluate your website.
Does your website need a health checkup?
Just as we visit a doctor for an annual checkup, why not give your business website the same care?
Website trends are always changing, and visitors have become accustomed to an experience standard that simply wasn't there a few years ago, and you can thank mobile for much of that.
https://www.business.com/articles/four-signs-your-website-needs-a-checkup/
Major shopping days like Black Friday and Cyber Monday can become make-or-break moments for online retailers. This year, Black Friday shopping was dominated by online sales. Americans spent a record $5 billion online in 24 hours this Black Friday, an increase of 16.9% since last year, according to data from Adobe Digital Insights. On Cyber Monday, Americans spent a blockbuster $6.6 billion online. For e-retailers, this shopping frenzy can mean soaring profits or lost customers, depending on website performance.
http://www.econtentmag.com/Articles/Editorial/Industry-Insights/4-Simple-Steps-Retailers-Can-Take-to-Boost-Holiday-Sales-Through-Web-Optimization-122251.htm/
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