Rise Science came to IDEO with a challenge. The young startup had built a robust data platform for college and professional athletes to track their sleep and adjust their behavior so that they played at peak performance. But for the players, the experience was challenging. Rise expected athletes to look at data-driven charts and graphs to determine what decisions to make next, but players struggled to find those insights. Rise was convinced they just needed easier-to-read charts and graphs.
https://hbr.org/2018/03/what-happens-when-data-scientists-and-designers-work-together/
Committing to specific digital tactics can be difficult for marketers.
There are so many different approaches that it can be tempting to continually swipe left in search of something better.
Every digital marketer who wants to improve the effectiveness and efficiency of their efforts should learn to love these seven key tactics:
https://www.prdaily.com/mediarelations/Articles/24058.aspx/
Established in 2001 in the Netherlands, Translink operates as the connecting force behind the OV-chipkaart. One card used for accessing all sorts of public transportation, the OV-chipkaart is an easier and more secure way for people to travel. The OV-chipkaart also allows Dutch public transportation companies to make more efficient use of capacity, resources and staff.
https://mopinion.com/translink-provides-seamless-online-experience-with-customer-feedback/
n global information and communication industry one of the significant trend is shifting of internet services from computers to mobile devices. As the penetration of smart phone is increasing exponentially, most of the companies around the world is focusing to deliver their services with enhanced user experience over the mobile platforms. User experience (also UX) is all about how convenient a person feels while interacting with a system, this system could be a utilization of hardware, web application or a software.
https://www.lanews.org/advanced-mobile-ux-design-services-market-expected-to-witness-a-sustainable-growth-over-2025/
Starbucks released its brand new website solely for China on February 27th, a strong step forward in its “digital flywheel” strategy (Rewards + Payment + Personalization + Ordering). How well does it fare in terms of UX/UI and fulfilling the coffee giant’s aspirations?
https://technode.com/2018/03/01/starbucks-uses-china-as-a-testing-ground-for-its-new-website-whats-improved-whats-expected/
In a bid to alter the retail landscape with brick-and-mortar stores that offer quicker checkouts and deeper data collection, Amazon with “shop from anywhere” business model is building Amazon Go stores next to the retailers that survive on “shop from somewhere” consumers.
https://www.geospatialworld.net/news/retailers-help-location-intelligence-finding-ways-combat-amazon-go-stores/
While technical innovation has come on leaps and bounds since the early 19th century, these Luddite-inspired trends are still present in the form of the “neo-Luddite”.
The rapid advancements in technology that we’re seeing in the digital era is bound to continue to grow.
https://www.cbronline.com/in-depth/targeting-neo-luddites-21st-century/
Leads. Leads. Leads. If lead generation is one of the main goals of your marketing strategy, it’s important to have a B2B website design that is crafted around converting and capturing leads.
In this blog, we take a look at various ways to ensure your website is ready to convert visitors into new leads.
https://www.business2community.com/web-design/tips-make-b2b-website-design-lead-centric-01994211/
If you're like a lot of small businesses, you're operating on a shoestring budget. An internet presence is essential in the digital age, and if your budget is lacking, you may be considering making your own website. You might not be a developer that can code their own platform, but this doesn’t mean you can't create an aesthetically pleasing, professional website.
It's possible to make your own website on a tight budget.
http://www.tgdaily.com/web/4-web-design-tips-for-small-businesses-on-a-very-limited-budget/
Gamers are an opinionated bunch, and rightfully so — the experience of playing a certain video game will be different for every player, and based on what can be seen around the web, every player wants his or her voice to be heard. Fortunately for them, Nintendo has implemented a new system that will allow fans to post reviews for Nintendo Switch games on the company's own website.
http://www.shacknews.com/article/103546/players-can-now-review-switch-games-on-the-nintendo-website/
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