In this rapidly changing digital world, a company website functions as a calling card and is often the primary channel for customer relations. As a digital marketeer, you are constantly coming up with new ways to satisfy your online customers. After a few years, your website may no longer meet requirements and you will need to develop a new website. What role can feedback play in this respect?
https://mopinion.com/new-website-5-reasons-to-start-with-customer-feedback-right-away/
Sean Ellis always provides actionable tips which really require extra efforts to put into the practice. In this article, we are going to uncover some of the tips from the best-known growth hacking experts including Sean Ellis, Nir Eyal etc.
https://inc42.com/resources/must-do-tips-from-growth-hacking-experts/
Good news for all you WordPress lovers out there! Mopinion now offers a WordPress plugin that enables WordPress-based websites to easily run Mopinion software on their site and start capturing customer feedback for free.
In case you’re not yet familiar, WordPress is one of the most popular content management systems available with nearly 75 million websites. Now, any one of those 75 million sites can download the Mopinion plugin and have feedback forms running on their website in a matter of seconds.
https://mopinion.com/mopinion-offers-feedback-plugin-for-wordpress/
Marketers need to understand their customers’ individual personalities and situations, as well as their online browsing preferences, in order to deliver them the right messaging at the right time.
Data is helping advertisers and brands know their audience and gain insights into customer behaviour. But for companies to use data successfully they need to understand the consumer on an individual level in addition to knowing what they search for online.
https://www.telegraph.co.uk/business/business-reporter/customer-segmentation/
Keeping customers onside is not easy and the likelihood of defections is high when two businesses combine. Research by JD Power found that the probability of customers changing banks increases by up to 3X following a merger. The challenge is to unify the experience of two groups with often different demands, expectations, values and behaviours. Different emotional connections even. Take the CYBG / Virgin Money tie-in. Yorkshire and Clydesdale customers have a strong regional bond with their bank. It’s more than just a brand to some: “Not happy about you being rebranded to Virgin Money, been a customer for 40yrs. Clydesdale name iconic”. Research from the Deloitte Center for Banking Solutions found that ‘emotional‘ reasons were the number one factor why customers switched accounts after a merger. It was cited by 37% of respondents. The second biggest reason was ‘competitive offer’ at 17%.
http://customerthink.com/how-to-make-customer-experience-the-cornerstone-of-a-merger/
The difference between a good business and a great one often comes down to the small details. Companies who show that they care about those details are generally more successful and more popular among their customers. Any prosperous business will tell you that part of the secret of getting to the top is to be good at both eliciting and listening to feedback.
https://www.netigate.net/articles/customer-satisfaction/improve-customer-feedback-five-top-tips-getting-helpful-comments-customers/
Customer experience (CX) professionals have it so easy today. In the past we relied on surveys as our primary source of customer insights. Now with so many options for connecting with customers, CX professionals have it made!
But can so many options actually make it more difficult? How do you keep track of the options? How do you determine which are best for you? How do you pull everything together into one cohesive voice?
On second thought, maybe today’s CX professionals have it harder than I thought.
https://www.destinationcrm.com/Articles/Columns-Departments/Voice-of-the-Customer/How-Do-You-Listen-to-Your-Customers-128311.aspx/
Here is some advice for entrepreneurs and even managers in corporate companies. Never assume you really know your potential customer. Ever. That will force you to do several things:
https://www.forbes.com/sites/bernhardschroeder/2019/03/02/entrepreneurs-customers-are-not-always-right-but-they-are-never-wrong-learn-the-five-key-insights/
Proactive engagement is an approach to customer support, where companies actively make the first move to understand their customers and sort their issues. Companies must keep reinventing their customer engagement strategy to stay competitive and profitable at the same time. Acquiring new customers or retaining old ones depends a lot on how you engage with your customers. A proactive customer engagement strategy creates a secure connection between a customer and a brand that gets strengthened over time, ensuring mutual value.
https://www.business2community.com/customer-experience/embrace-proactive-engagement-to-reduce-churn-risk-02086062/
Stedin is a regional Dutch network operator that mainly operates in the Netherlands’ Randstad region, which consists of Rotterdam, The Hague and Utrecht. As one of the top three largest operators in the Netherlands, Stedin is responsible for the transport of electricity and gas to more than 2 million customers (including industrial customers).
Eager to gain better insights into how their website was performing and how they could improve the online experience (on a deeper level) Stedin employed Mopinion as its digital feedback solution.
http://mopinion.com/customer-story-stedin/
