I once robbed an entire organization. An office filled with people. Robbed by me. Their leader.
Every year, our small organization conducts 360-feedback surveys and employee engagement surveys. The results improve the leadership and culture that keep us lean, innovative and high-performing. Whether to make the surveys anonymous is a perennial conversation. Each time we traverse the idea of anonymity, one of my mental floorboard creaks, but I’ve never quite pinpointed why.
https://www.forbes.com/sites/groupthink/2017/09/21/6-ways-anonymous-feedback-robs-your-team-blind-and-what-to-do-about-it/#34d7bd4a5ffd/
Are you a startup in search of new avenues for growth? Then you’ll want to keep reading…because we’ve got the low-down on which types of growth hacking techniques you’ll need to achieve this growth. Each technique serves a different purpose and to achieve this purpose, your business will need the right tools in place.
https://mopinion.com/6-growth-hacking-techniques/
Collecting and analysing in-app feedback can be very straightforward – provided that you have the right tools and methodology in place to do so. In a previous article, we outlined several reasons why collecting in-app feedback is important for the mobile user experience. The next step is to demonstrate how this feedback can be collected. There are three options to choose from when it comes to collecting feedback in-app – all of which offer their own advantages and drawbacks. These methods include: Webviews, SDKs and APIs.
https://mopinion.com/collect-in-app-feedback-webview-sdk-api/
It can be hard to pinpoint your target market, especially if you don't know their specific attributes or buying habits. This three-step process can help you get smarter about customer targeting.
Pinpointing your target market can be tricky. You may have a general sense of the customers you’d like to attract, but may not have given much thought to the specific attributes or buying habits they possess. Or, your business may have historically targeted broad swaths of the population in an effort to reach as many potential customers as possible, not realizing that isolating a specific type of customer and catering to their needs could actually win more loyalty, more passionate viral communication and better sales.
If you’re considering a new approach and want to get smarter about customer targeting, I recommend following the three-step process below.
https://www.business.com/articles/better-customer-targeting/
When you're a high-level executive, it doesn't take much to lose track of what's going on at the lower levels of a business. In fact, it takes a special kind of executive to take lower level complaints seriously. It could be the key to a better business.
We asked members of the Forbes Technology Council if it was important for executives to listen to customer complaints. Overwhelmingly the answer was yes it is important, but the answers given all pointed to different reasons. Here is some of what was said.
https://www.forbes.com/sites/forbestechcouncil/2018/07/17/11-insights-gained-from-executives-listening-to-customers/
Customer experience, undeniably, is important in any business today. However, in a healthcare business, its importance is accentuated manifold. It would not be incorrect to say that no other industry sees a closer bond between the customer and the service provider than the healthcare industry. Further, because this industry associates with its customers in their most vulnerable times, it is critical to provide an experience beyond the medical care that will alleviate the concerns of the patient.
In terms of financial gains, a report by The Deloitte Center for Health Solutions has demonstrated that hospitals with high patient-reported experience scores have higher profitability. It has also shown that hospitals with better experience levels earn disproportionately more than they spend compared to those with lower ratings. All this reiterates that improving the patient experience is vital to a healthcare organization.
The Net Promoter Score is a world-renowned metric to measure customer experience. Quite a few healthcare providers today use NPS to measure and improve the patient experience. However, because NPS isn’t as widely used in healthcare, there aren’t many guidebooks or best practices available for use of NPS in this sector. Here are a few pointers to use NPS more effectively in healthcare.
http://customerthink.com/10-simple-tips-to-use-nps-more-effectively-in-healthcare/
