Rise Science came to IDEO with a challenge. The young startup had built a robust data platform for college and professional athletes to track their sleep and adjust their behavior so that they played at peak performance. But for the players, the experience was challenging. Rise expected athletes to look at data-driven charts and graphs to determine what decisions to make next, but players struggled to find those insights. Rise was convinced they just needed easier-to-read charts and graphs.
https://hbr.org/2018/03/what-happens-when-data-scientists-and-designers-work-together/
An app’s store rating has a tremendous impact on how well an app ranks in the app store and strongly influences what percentage of store listing impressions result in downloads. Many apps (and by extension businesses) live and die with their app store ratings. At the same time, app store ratings are simply a reflection of how well an app is received and how it interacts with its users. Many would-be negative reviews can be circumvented through in-app feedback mechanisms. In turn, many potential positive reviews are left unfulfilled because a user was not properly prompted. This article will explore how apps and app owners can combat negative reviews, successfully solicit positive reviews, and even convert 1-star ratings into 5-stars.
http://customerthink.com/user-feedback-management-and-app-store-ratings/
In 2006, Facebook was still a place for college students to connect. People poked each other, but there had yet to be a sheep thrown. There were no ads quietly targeting its users, and the fake news farms and talk of manipulation of voters was a long way off.
https://www.irishtimes.com/business/technology/user-feedback-forces-facebook-to-address-criticism-1.3407551/
Twitter has begun the global launch of its long-awaited Bookmarks feature, designed to make it easier to save tweets for later revisiting. The company acknowledged that it can be difficult to find and share tweets you've previously seen.
http://www.digitaljournal.com/tech-and-science/technology/twitter-launches-bookmarks-to-let-you-save-and-share-tweets/article/516192/
For a successful website or mobile app, user experience and interaction are critical factors which calls for testing, feedback and refinement during and after the design process. This is where feedback comes in handy. Asking for feedback from users can provide you with an alternative perspective, enabling you to properly meet the requirements as well as expectation of these users. While there are various types of user experience feedback solutions (see previous article with UX tools overview), there is one type in particular that enables businesses to improve page usability, Visual Feedback tools.
http://mopinion.com/top-21-visual-feedback-tools-an-overview/
WordPress is one of the most popular content management systems available with nearly 75 million websites. What’s great about this open source software is that it offers well over 53,000 different plugins that gives users the opportunity to extend the functionality of their websites. These plugins can range anywhere from SEO tools and Landing pages to Social media integration and Caching tools. However, there are also several notable user feedback plugins that are great for kickstarting your customer feedback programme.
https://mopinion.com/top-10-user-feedback-plugins-for-wordpress/
Magento is a well-known ecommerce platform, recently acquired by Adobe. It offers two distinct platforms: Magento Open Source and Magento Commerce (or Magento 2). Supported by global network of nearly 1,150 solution and technology partners, Magento has a library of almost 5,000 extensions, created by other developers that ‘extend’ the functionality of the platform. These extensions range anywhere from Accounting & Finance to Customer Support and Reporting & Analytics to Shipping & Fulfillment and much more. There are also several notable user feedback extensions that are ideal for getting your customer feedback programme up and running.
https://mopinion.com/magento-user-feedback-extensions/
A common misconception among digital marketers is thinking that online user feedback and online reviews are one and the same. And we can’t exactly blame them. On the surface these two appear to be almost identical: both collect input (Voice of the Customer data) from online visitors and customers, both include user ratings or scores, both are used to build a loyal customer base, and so on. But the truth is, they serve two very different purposes….
https://mopinion.com/the-difference-between-online-user-feedback-and-online-reviews/
Conducting surveys is a smart business practice that enables you keep your finger on the pulse of your organization. Surveys allow you to get critical feedback from the people who matter the most — your customers and employees.
You can use this feedback to make better business decisions that will ultimately strengthen your relationship with your audience and boost your organization’s success and bottom line.
These days you don’t even have to spend a whole lot on printing out paper questionnaires to distribute to survey takers. Whether you have plans to introduce a new line of products, expand your services, or organize a large event, an online survey offers a cost-effective and easy alternative to finding out whether your plans are viable.
Implementing survey best practices at every stage will ensure that you design a survey that asks all the right questions. This is most crucial to getting concrete answers that you can act on.
https://smallbiztrends.com/2018/08/best-practices-for-surveys.html/
It has become all too common for B2B SaaS companies to survey their customers once a year through a moment-in-time customer relationship survey, with at least one section addressing the ultimate question of Net Promoter Score (NPS).
https://www.business2community.com/strategy/saas-companies-implement-product-nps-program-5-simple-steps-02021767/
