Marketing is a cornerstone of the business world, regardless of industry, and whether you succeed or become another statistic depends on how successful your marketing efforts are. This includes advertising, social media, website optimization, public relations, and of course, crafting the perfect content marketing plan because as we all know, content is king. In other words, marketing is at the heart of your business.
https://irishtechnews.ie/the-importance-of-crafting-a-marketing-plan-for-your-new-business/
We are delighted to share that the world’s largest sporting goods retailer, Decathlon, is now using Mopinion’s feedback analytics software. Decathlon hit the ground running with their new online feedback programme in the summer of 2017 with feedback forms on their French and Chinese websites. Pleased with the performance and customer insights obtained via Mopinion’s software, Decathlon is now in the process of rolling out Mopinion software on webshops in twenty-one additional countries!
https://mopinion.com/decathlon-rolls-out-mopinion-feedback-software-in-23-countries/
Voice of the Customer (VoC) software is intended to capture the opinions and preferences of online customers, analyse those insights, and supply businesses with the means to create meaningful changes in digital customer experience (CX). As priorities are continuously being placed on CX initiatives, it’s safe to say that these kinds of software aren’t going anywhere anytime soon. Not to mention, having a VoC programme in place has become increasingly more popular and essential, especially as more and more businesses (nearly 72% to be precise) continue to place CX as their top priority. So how do you know which type of VoC software is right for your business?
https://mopinion.com/alternatives-competitors-of-opinionlab/
Improvements in technology drive innovation in many fields, and there are few arenas where these efforts are as visible as in the customer experience. The emerging tools and techniques for customer teams provide new, insightful avenues for interaction, but are still grounded in the concept of tying a brand to a positive, happy experience.
Customers notice details, either when they are particularly good or particularly bad, so it is always in a company’s best interest to make sure they are innovating in the right way. Here are seven ways technology will aid companies in creating — and taking advantage of — compelling experiences for their customers in 2018:
https://customerthink.com/7-ways-tech-will-change-the-customer-experience-in-2018/
Online ratings and reviews can offer valuable insights into what customers are really thinking. But what happens when that feedback isn’t the whole story?
http://multichannelmerchant.com/blog/giving-voice-silent-majority-boosts-the-customer-experience/
I regularly do customer feedback surveys for competitive analysis purposes (full disclosure: ServiceDock is a CEM platform for multi-location businesses). For the most part, I am a genuine customer of the business when I do them and try to think as such, while also making notes on the survey solution. Some of these surveys can be extremely tedious and drawn out, but the most frustrating experience I frequently encounter is when I’m told that there is no chance of a follow-up on my feedback.
The real irony here is that the goal of the exercise is to improve CX, but the process offers terrible CX.
https://customerthink.com/closing-the-feedback-loop-should-be-a-goal-of-great-cem/
xSellco recently teamed up with customer journey optimization (CJO) company Yieldify to discuss what online sellers need to know about e-commerce disengagement in an age of better technology and faster internet and how consumer demands have changed.
https://www.business2community.com/brandviews/xsellco/5-steps-increase-customer-engagement-e-commerce-02025704/
It has become all too common for B2B SaaS companies to survey their customers once a year through a moment-in-time customer relationship survey, with at least one section addressing the ultimate question of Net Promoter Score (NPS).
https://www.business2community.com/strategy/saas-companies-implement-product-nps-program-5-simple-steps-02021767/
In 2006, Facebook was still a place for college students to connect. People poked each other, but there had yet to be a sheep thrown. There were no ads quietly targeting its users, and the fake news farms and talk of manipulation of voters was a long way off.
https://www.irishtimes.com/business/technology/user-feedback-forces-facebook-to-address-criticism-1.3407551/
Twitter has begun the global launch of its long-awaited Bookmarks feature, designed to make it easier to save tweets for later revisiting. The company acknowledged that it can be difficult to find and share tweets you've previously seen.
http://www.digitaljournal.com/tech-and-science/technology/twitter-launches-bookmarks-to-let-you-save-and-share-tweets/article/516192/
