Business owners are often tasked with managing countless customer requests. They should also be keenly aware that they need not allow their business plans to be driven solely by these requests — or at least not by requests which they haven’t done their due diligence on. So, if you are a business owner wondering how to deal with the constant stream of customer requests and feedback, this one is for you.
What is the role of customer feedback in formulating your business strategies and how do you transform qualitative customer requests into actionable data to inform business decisions? How do you know which requests to act on, which ones are high-priority and which ones to simply ignore?
https://nairametrics.com/how-to-convert-customers-feedback-into-actionable-business-decision/
The holiday season is in full swing. And while most ecommerce businesses have been preparing for this for months already, we can’t help but notice that many of these same businesses are missing one important element in their strategies. Sure, they’ve optimised their mobile apps, set up various discounts and promotions to reel customers in, and updated their merchandising strategies…But what about the customers? How are they experiencing the holiday rush? Are there certain funnels in which they’re struggling?
https://mopinion.com/tis-the-season-for-customer-feedback-heres-why/
Customers love being listened to and would travel many miles to find a listening partner. If you want to attract customers, always listen to them. Listen, resolve customer complaints amicably, and keep promises. Always solicit customer feedback on products and services and strive to improve your offerings. Work to exceed customers’ expectations.
https://businesscomputingworld.co.uk/t/seo-101-8-things-that-you-should-remember-to-attract-clients/535/
For startup founders, passion for your business comes naturally. But customer service? Sometimes, not so much. While it is easy to obsess over every product or service feature, businesses need to prioritise building relationships with their customers from day one.
This is critical in the overall success of a business, given a product is only as good as the customer buying or using it says.
That said, cultivating a relationship with your customers can be difficult. At the heart of it all is being committed to listening, as awkward and painful as some customer conversations may be. This will help you gather invaluable feedback to build a product or service that truly meets their needs.
https://www.smartcompany.com.au/partner-content/articles/set-up-your-customer-experience-success/
Feelings matter. Science tells us that our emotions influence the decisions we make -- more so than rational thinking and objective data do. If you're a business leader, this might make you wonder how your customers' emotions affect your company's performance.
It's a smart question. Gallup research demonstrates that emotions influence business outcomes more than leaders realize. In fact, behavioral economists have estimated that emotional factors comprise up to 70% of economic decision-making. Gallup senior scientist emeritus Daniel Kahneman discusses this phenomenon in his New York Times bestseller Thinking, Fast and Slow.
https://www.gallup.com/analytics/244607/why-b2b-leaders-touch-customers-feelings.aspx?g_source=link_WWWV9&g_medium=TOPIC&g_campaign=item_&g_content=Why%2520B2B%2520Leaders%2520Should%2520Get%2520in%2520Touch%2520With%2520Their%2520Customers%27%2520Feelings/
Understanding consumer habits and how customers think and feel about your businesses can be key to success, but conducting paper or online surveys doesn’t always yield the best results, (and how often do people actually take the time to fill those out anyway); a Toronto-based company is attempting to solve this problem by updating the world of customer feedback with its interactive chatbot.
Chatter Research says it can increase response rates by 800 per cent and gather more data about the customer experience using its artificial intelligence-powered chatbot. It’s being recognized by the Information Technology Association of Canada as the Spark winner at the 2018 Ingenious Awards.
https://www.itworldcanada.com/article/chatter-research-uses-ai-to-make-collecting-feedback-feel-less-weird-ingenious-winner/411314/
Forget about Beyonce & Jay-Z, Kim & Kanye, or David & Victoria. There’s a new power couple in town. Mopinion is proud to announce the new and robust Tealium and Mopinion integration; a powerful alliance between tag management and customer feedback that combines precision targeting and smart data collection, giving users relevant and informative insights into the digital customer experience.
Tealium offers an extensive suite of data solutions catered to helping digital teams effectively manage large sums of data. With Mopinion, users can collect and analyse customer feedback from online visitors on websites and mobile apps.
https://mopinion.com/tealium-and-mopinion-newest-data-power-couple/
"Growth for B2B is hard. It used to be that you could accelerate growth with huge customer acquisition. Ramping up your sales and marketing is not enough to sustain growth. Today, the best companies are growing through customer success. That’s why I interviewed Kia Puhm (@kiapuhm), CEO at K!A CX Consulting to talk about customer success."
http://customerthink.com/transform-your-customer-journey-and-accelerate-growth/
In this webinar, Mopinion is joined by special guests Stephan Brandenburg & Iris Rabenberg of major retail company, De Bijenkorf (part of Selfridges Group). These two share some interesting details on how they gather and get the most out of their online customer feedback data, from collection and the application of triggering techniques, to managing/structuring the data and their key findings.
https://mopinion.com/missed-our-webinar-with-selfridges-group/
Like the running of the bulls in Pamplona — an apt simile? — it’s become a yearly tradition for me to release the marketing technology landscape at the MarTech conference in the spring. So here at our event in San Jose today, I’m pleased to unveil the 2018 edition of one of the most loved-and-hated slides in marketing:
https://chiefmartec.com/2018/04/marketing-technology-landscape-supergraphic-2018/
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