Tags: surveys*

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  1. The Fairbanks North Star Borough is seeking the public’s feedback on upcoming changes to their website. There is a survey with seven questions located on their website asking about resident’s experiences interacting with the website. The survey is expected take about a minute.
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  2. Increased income aside, there are other reasons why getting feedback from customers makes sense:

    Insightful feedback can help guide product and service development so you focus your resources on what your customers consider important.
    Getting customer feedback also helps you identify and eliminate problems. People who complain about your products and services aren’t an annoyance; they’re actually helping you do a better job.
    Ready to get started?

    In this guide, we’ll cover the best ways to collect customer feedback on your website.
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  3. Net Promoter Score (NPS) is a method to assess customer loyalty, and many businesses today consider it to be an important metric. But NPS is far more useful than just a number on a page. In fact, your NPS score is just the beginning. What truly matters is what you do with your NPS survey results. Once you’ve identified your Promoters, Passives, and Detractors, do you know how to follow up with them?
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  4. Every business will tell you that the customer is #1, but only a small percentage acts that way. Jeff Toister, author of “Service Failure: The Real Reasons Employees Struggle with Customer Service and What You can Do About It”, shares three strategic tweaks that will improve your service. Today we look at Toister’s tweaks.
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  5. Asking for feedback can sometimes be tricky because you are basically asking your customers to give you their time for free. The way you ask for a review can be the difference between getting one and being ignored. Read below to find out our recommendations for how to properly ask for customer feedback:
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  6. Every experience we go through is connected to our power as consumers. And experience surveys have become part of nearly every brand interaction we have.

    Last month, I went to a museum and was solicited for feedback. My grocery store surveys me on my delivery experience. As consumers, we asked to be empowered to give feedback… we certainly got what we wished for! So then why are we still having bad experiences? If brands care so much about our feedback, why there is no impact to our journeys?
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  7. Do you have a lot of customer feedback collected but don’t know exactly what to do with it?

    Maybe you’re debating whether to hire a data scientist in-house to analyze it all manually, or go the agency route? Perhaps you’ve heard about text analytics and wonder what it’s all about, and what you need in-house to get started.

    Here, we go through the pros and cons of each of these solutions.
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  8. Business is built on customer relationships, and brand perception sets the tone. Today’s consumers share their opinions and experiences widely, and their peers trust them when it comes time to buy or pass.

    Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. As Brandwatch points out, companies don’t control brand perception—consumers do. They’re the ones perceiving and sharing those perceptions.

    So how can companies monitor and understand consumer brand perception when they’re looking at it from inside the box? We’ll cover some tools and methods that help brands capture it.
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  9. Utilizing your customers’ feedback in a constructive way can help improve your customer relations as well as increase your business’s success. Here are some things to keep in mind when considering customer feedback surveys for your business.
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  10. Retailers always need to properly analyze customer feedback if they want to evolve their business to meet shopper needs. But when collecting that feedback, they better make it quick for the shopper. As many as 44% percent of shoppers have abandoned a customer feedback survey without completing it, with 57% of those citing length as the primary reason for doing so, according to a survey from Medallia.

    Beyond the length of the survey, these characteristics have caused consumers to abandon customer feedback surveys:
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of Website Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.