Mopinion’s platform has undergone several changes in order to meet the requirements of GDPR. Among these changes is the modification of our visual feedback feature. Visual feedback allows Mopinion users to take an even closer look at how visitors experience their websites and mobile apps. The nature of this feedback, however, also presents some privacy risks (such as feedback screenshots that contain personal data) which must be mitigated completely. Mopinion has carefully and delicately reviewed all aspects of its visual feedback feature and added several powerful data masking options for protecting privacy-sensitive data.
https://mopinion.com/gdpr-data-masking-visual-feedback/
You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Be it a phone or a restaurant, before using any product or service the first thing a user does is check the reviews shared by their peers. If the review is good, the product is finalized upon, but even one negative review sends away the customer.
While entrepreneurs are working day in and out to polish their products and services, the aim by the end is one – to ensure they deliver the best to their customers. Your customers determine the growth of your business and often become the best marketing tool.
Most entrepreneurs have feedback options for their products, but what’s important is to use it to their advantage. By encouraging customer testimonials, entrepreneurs can leverage it to bring validation for their product.
https://www.entrepreneur.com/article/312610/
"Large corporations have dominated the market for a long time, but things are rapidly changing. Disruptive startups, of which there are many, are posing a threat to the seemingly unshakable market positions of these large established firms.
By scaling agility across all business units and product groups, digital giants should design and build features much more quickly, get early customer feedback and enhance them in rapid iterations."
http://techcircle.vccircle.com/2018/04/30/what-large-enterprises-can-learn-from-tech-startups/
As a customer, we’ve all experienced customer service calls that feel impossibly difficult. Maybe you couldn’t find a way to contact the company. Maybe they made you jump through hoops to get what you needed. High effort experiences are these interactions that make you work really hard to get answers. And they are one of the fastest ways a company can lose customers.
The CEB broke down the important parts of designing a low effort experience into four pillars:
https://customerthink.com/four-pillars-of-low-effort-customer-experience/
On the blog lately, we’ve been talking a lot about getting more natural with the way we request content and feedback from customers. It comes from an insight that popped up in a few recent chats with our clients and tech partners. We find that a lot of them are battling survey fatigue.
Basically, in the search for more and better user-generated content, marketers have been battering customers with all kinds of surveys. There’s limited strategy behind those surveys and it’s leading to people shutting them out altogether.
https://blog.reevoo.com/six-secrets-to-a-great-customer-feedback-strategy/
These are metrics such as Net Promoter Score (NPS), Goal Completion Rate (GCR) and Customer Effort Score (CES), all of which are heavily relied upon to determine both the success of their website and the success of their customers. In a previous blog post, we touched on NPS, a key metric designed to track customer loyalty. And now we will focus on the other two, GCR and CES and how collecting these scores can be leveraged to optimise online ordering funnels.
https://mopinion.com/collecting-goal-completion-rate-gcr-and-customer-effort-score-ces/
An apology and empathy that stretches beyond the first few seconds of an interaction with an angry or upset customer can reduce customer satisfaction. That’s the finding of new research led by Jagdip Singh of Case Western Reserve University. Too much empathy when complaint handling can negatively tip the balance on what customers perceive as effective service recovery.
https://customerthink.com/how-too-much-empathy-can-reduce-customer-satisfaction/
Self-organizing models of governance, like holacracy, are comprehensive approaches to structuring and running businesses. They replace the top-down hegemonic system most enterprises still use, replacing the traditional schema with a new way of distributing real authority that instills adaptiveness and employee engagement in the fabric of an organization. Leaders have always delegated, but what makes holacracy different is that it delivers real control and responsibility. This is not delegation but actually a far more interesting and human activity of giving up power, distributing trust among an organization’s workers.
https://customerthink.com/what-can-customer-experience-take-from-holacracy-and-other-self-organizing-business-models/
If you would like to see your business grow and prosper, customer satisfaction is not only important but also necessary. Understanding how customers view your products, services and company is invaluable. It is only after you understand their point of view that you know your strengths and weaknesses.
http://customerthink.com/6-most-easily-accessible-ways-to-collect-customer-feedback/
Are you losing sleep at night thinking about the arrival of GDPR? If so, you’re not alone. There are still many organisations (small and large) that aren’t entirely sure how to prepare themselves for the upcoming changes in data collection regulation, especially as it pertains to digital feedback. But don’t worry, it’s not too late to start!
This article guides you through the basics of GDPR (e.g. what it is and who will be affected), the most critical changes to be aware of in terms of digital feedback collection, why it’s important to comply with these regulations, the consequences if you choose not to and what we’re doing here at Mopinion to get ourselves and our clients ready for the new legislation.
https://mopinion.com/gdpr-impact-on-digital-feedback-collection/
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