xSellco recently teamed up with customer journey optimization (CJO) company Yieldify to discuss what online sellers need to know about e-commerce disengagement in an age of better technology and faster internet and how consumer demands have changed.
https://www.business2community.com/brandviews/xsellco/5-steps-increase-customer-engagement-e-commerce-02025704/
It has become all too common for B2B SaaS companies to survey their customers once a year through a moment-in-time customer relationship survey, with at least one section addressing the ultimate question of Net Promoter Score (NPS).
https://www.business2community.com/strategy/saas-companies-implement-product-nps-program-5-simple-steps-02021767/
In 2006, Facebook was still a place for college students to connect. People poked each other, but there had yet to be a sheep thrown. There were no ads quietly targeting its users, and the fake news farms and talk of manipulation of voters was a long way off.
https://www.irishtimes.com/business/technology/user-feedback-forces-facebook-to-address-criticism-1.3407551/
Twitter has begun the global launch of its long-awaited Bookmarks feature, designed to make it easier to save tweets for later revisiting. The company acknowledged that it can be difficult to find and share tweets you've previously seen.
http://www.digitaljournal.com/tech-and-science/technology/twitter-launches-bookmarks-to-let-you-save-and-share-tweets/article/516192/
Rise Science came to IDEO with a challenge. The young startup had built a robust data platform for college and professional athletes to track their sleep and adjust their behavior so that they played at peak performance. But for the players, the experience was challenging. Rise expected athletes to look at data-driven charts and graphs to determine what decisions to make next, but players struggled to find those insights. Rise was convinced they just needed easier-to-read charts and graphs.
https://hbr.org/2018/03/what-happens-when-data-scientists-and-designers-work-together/
Committing to specific digital tactics can be difficult for marketers.
There are so many different approaches that it can be tempting to continually swipe left in search of something better.
Every digital marketer who wants to improve the effectiveness and efficiency of their efforts should learn to love these seven key tactics:
https://www.prdaily.com/mediarelations/Articles/24058.aspx/
Established in 2001 in the Netherlands, Translink operates as the connecting force behind the OV-chipkaart. One card used for accessing all sorts of public transportation, the OV-chipkaart is an easier and more secure way for people to travel. The OV-chipkaart also allows Dutch public transportation companies to make more efficient use of capacity, resources and staff.
https://mopinion.com/translink-provides-seamless-online-experience-with-customer-feedback/
n global information and communication industry one of the significant trend is shifting of internet services from computers to mobile devices. As the penetration of smart phone is increasing exponentially, most of the companies around the world is focusing to deliver their services with enhanced user experience over the mobile platforms. User experience (also UX) is all about how convenient a person feels while interacting with a system, this system could be a utilization of hardware, web application or a software.
https://www.lanews.org/advanced-mobile-ux-design-services-market-expected-to-witness-a-sustainable-growth-over-2025/
Starbucks released its brand new website solely for China on February 27th, a strong step forward in its “digital flywheel” strategy (Rewards + Payment + Personalization + Ordering). How well does it fare in terms of UX/UI and fulfilling the coffee giant’s aspirations?
https://technode.com/2018/03/01/starbucks-uses-china-as-a-testing-ground-for-its-new-website-whats-improved-whats-expected/
In a bid to alter the retail landscape with brick-and-mortar stores that offer quicker checkouts and deeper data collection, Amazon with “shop from anywhere” business model is building Amazon Go stores next to the retailers that survive on “shop from somewhere” consumers.
https://www.geospatialworld.net/news/retailers-help-location-intelligence-finding-ways-combat-amazon-go-stores/
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