The ecommerce industry has experienced a tremendous amount of growth in the past decade. Having jumped from 3.5% of all retail sales in 2008 to nearly 11.9% in 2018, this growth – in combination with a (still) relatively low market share – represents a huge opportunity for more innovative ecommerce companies looking to overtake their traditional counterparts.
However, in order to latch on to the ‘growth train’, these same ecommerce companies (and therefore, ecommerce managers) are going to have to put their best foot forward. In other words, they’ll need to be sure that they are providing a first-rate online customer experience. And the best way to do this is to start listening to the voice of the customer. After all, your customers can be your best resource in terms of understanding what you’re doing wrong (or right!) on your website or mobile app. So allow me to introduce you to online feedback…
https://mopinion.com/online-feedback-ecommerce-managers/
The eCommerce industry has experienced a tremendous amount of growth in the past decade. This growth – in combination with a (still) relatively low market share – represents a huge opportunity for more innovative eCommerce companies looking to overtake their traditional counterparts.
However, in order to latch on to the ‘growth train’, these same eCommerce companies (and therefore, eCommerce managers) are going to have to put their best foot forward. In other words, they’ll need to be sure that they are providing a first-rate online customer experience.
https://www.digitaldoughnut.com/articles/2018/june/why-online-feedback-is-vital-for-ecommerce-manager/
Everyone knows diamonds are a girl’s best friend, but what many don’t know is that artificial intelligence will soon become every brand’s best friend – especially in today’s digitized world of ecommerce, where personalization and website optimization can make or break online retail revenue. It’s no secret that the future of retail lies in ecommerce. Forrester has predicted that online sales will reach $523 billion by 2020 in the U.S. And, according to a joint survey conducted by Square and Big Commerce, 67% of millennials and 56% of Gen X-ers prefer to search and purchase on ecommerce sites rather than in-store. With these statistics on hand, and the glaring reality of expensive brick-and-mortar stores shutting down by the dozens, brands are beginning to leverage AI-backed solutions to help them win in the ecommerce game.
https://www.whichplm.com/ai-every-brands-best-friend/
The online customer journey in retail is going through a major transformation. Consumers are not only (increasingly) picking up their mobile phones to shop online, but they’re also looking for a more interactive experience with the brand, accompanied by a smooth purchasing process. This is a shift that many suspect will demand more from online retailers, especially in the realm of customer experience. One way of achieving the much sought after sound customer experience is online feedback.
https://mopinion.com/white-paper-how-to-boost-your-retail-website-with-online-feedback/
The UK has the world’s third largest e-commerce market and is under pressure to maintain its competitive position.
While UK firms are progressively investing in digital technology, the rapid expansion and introduction of new technologies and innovation results in a constantly changing and challenging landscape.
To remain competitive, and retain consumer loyalty, companies need to ensure they are ahead of their competitors, both nationally and internationally.
https://www.computerweekly.com/opinion/UK-winners-and-losers-in-digtal-tech/
Magento is a well-known ecommerce platform, recently acquired by Adobe. It offers two distinct platforms: Magento Open Source and Magento Commerce (or Magento 2). Supported by global network of nearly 1,150 solution and technology partners, Magento has a library of almost 5,000 extensions, created by other developers that ‘extend’ the functionality of the platform. These extensions range anywhere from Accounting & Finance to Customer Support and Reporting & Analytics to Shipping & Fulfillment and much more. There are also several notable user feedback extensions that are ideal for getting your customer feedback programme up and running.
https://mopinion.com/magento-user-feedback-extensions/
Starbucks released its brand new website solely for China on February 27th, a strong step forward in its “digital flywheel” strategy (Rewards + Payment + Personalization + Ordering). How well does it fare in terms of UX/UI and fulfilling the coffee giant’s aspirations?
https://technode.com/2018/03/01/starbucks-uses-china-as-a-testing-ground-for-its-new-website-whats-improved-whats-expected/
In a bid to alter the retail landscape with brick-and-mortar stores that offer quicker checkouts and deeper data collection, Amazon with “shop from anywhere” business model is building Amazon Go stores next to the retailers that survive on “shop from somewhere” consumers.
https://www.geospatialworld.net/news/retailers-help-location-intelligence-finding-ways-combat-amazon-go-stores/
It’s quite evident that the online buying process is no longer a linear one. Consumers are entering eCommerce websites from a myriad of different devices and online channels. And in the midst of all this chaos, your business needs to find a way to reel these consumers in as well as nurture them once they’ve entered your website.
https://mopinion.com/optimising-the-online-customer-journey-for-ecommerce-websites/
Is your webshop built using Lightspeed’s ecommerce software? Then we’ve got great news for you. All-in-one feedback analytics software Mopinion and ecommerce software provider & global leader in Point-of-Sale systems, Lightspeed have joined forces. The result? A new app integration in the Lightspeed app store which enables Lightspeed webshops to easily capture feedback from their online visitors using easy-to-install, customisable feedback forms. The webshops also have access to advanced reporting and analysis capabilities that will provide them with the insights they need to improve overall performance and the user experience of their webshop.
https://mopinion.com/mopinion-software-lightspeed-app-store/
