There’s no arguing that Google still has a stranglehold on the state and future of search engine optimization (SEO). In addition to being the dominant competitor (with 63.4 percent of the market, and the next leading competitor at 22.8 percent), Google is a leading provider of software and tools to measure your site’s performance, including Google Analytics and Google Search Console (previously referred to as Webmaster Tools). When Google makes a significant change to anything, whether it’s its core search algorithm or one of its products, search marketers take notice.
https://www.forbes.com/sites/jaysondemers/2018/01/10/what-the-new-google-search-console-means-for-search-marketers/#6a26caee771b/
Every business owner should know a few simple SEO tips that they can use to increase their search engine ranking. Often business people hire an (overpriced) consultant.
Search engine optimization is important for any person those want to increase their ranking with the search engines. So it is very important for everyone to know a basic understanding of how SEO works and why.
https://www.fabnewz.com/2018/01/17/seo-tips-increase-website-traffic/
SEO has been in constant progression ever since the term was coined. It is not what it used to be 5 or 10 years ago. It has become A LOT more strict and you have to be on top of it to rank your website on Google properly.
A few years ago, all you had to do was to write something and to post it on your website or blog. Nowadays, things are different. You have to follow all the SEO rules.
But even if you do follow them, there are still some mistakes that you cannot allow yourself to make. Some crucial mistakes that you should avoid at all costs.
https://www.business2community.com/seo/5-seo-mistakes-avoid-costs-fix-02002249/
Of the 7.5 billion people in existence, nearly 51% have access to the internet. That amounts to around 4 billion people who – as a whole – conduct a whopping average of 1.2 trillion searches per year. In other words, competition for online traffic is FIERCE. Businesses are up against a huge pool of competitors and are therefore obliged to find innovative ways of winning over the attention of their target audience. One of the most popular ways of achieving this traffic is through the application of Search Engine Optimisation (SEO) tools.
https://mopinion.com/top-29-search-engine-optimisation-seo-tools/
So you’ve decided that your company’s website needs a complete overhaul. The design is outdated, it’s not good for the user, and conversions are lagging. On top of that, your Google rankings are not where you think they should be and your organic search engine traffic is suffering.
https://www.forbes.com/sites/forbesagencycouncil/2017/09/01/when-designing-your-website-keep-seo-in-mind-and-ask-the-right-questions/#5c3467525eb5/
Over the years, Zero-In has had a half-dozen versions of its website, and relaunching the site never seems to get any easier despite our attempts to learn lessons from each previous launch. In 2015 we set out to redesign our site once again with excitement, optimism, and confidence that prior web design blunders were a thing of the past. We conservatively planned to have the site up and running in less than six months. Spoiler alert... This project ended up taking nearly 18 months and cost 50% more than expected.
https://www.forbes.com/sites/entrepreneursorganization/2018/03/01/the-cookbook-i-wish-we-had-before-we-redesigned-our-web-site/#7f69412f297d/
What does it take to make a successful website? For most businesses and brands, it won’t happen quickly or easily. It will take time, effort, and resources. But that doesn’t mean you’ll need a huge budget to effectively compete.
https://www.searchenginejournal.com/how-to-make-a-successful-website/257617/
Here are the 10 growth hacking tips around SEO, Content, Conversion optimization, Social media, video marketing and more, which can enable you to kick-start your growth machine.
https://inc42.com/resources/master-growth-hacking-the-ten-growth-hacking-techniques/
One or two negative reviews don’t have the power to torpedo your business. While we all want positive reviews, the bad ones aren’t as bad as you think. Negative reviews can actually help search engine rankings. Let me explain why.
https://www.searchenginejournal.com/how-negative-reviews-impact-seo/265991/
Customer experience (CX) is what sets you apart from the competition. While SEO plays a pivotal role in making the customer aware of your brand, SEM is crucial to delivering the right kind of message, at the right time to nudge your prospect to make that purchase. Though different strategies, SEO and SEM have to work in tandem for a fruitful customer experience. Here’s how to best tweak your customer experience strategy with SEO and SEM in mind.
A happy customer is the ultimate goal of any marketing strategy. SEO and SEM are two sides of the same coin ― both aim at reaching a prospect and making an impact so he becomes a customer. Though strategically different, SEO and SEM specialists have to integrate their efforts to provide a seamless and fruitful CX.
https://www.martechadvisor.com/articles/seo/boost-cx-with-seo-and-sem/
