Twitter has begun the global launch of its long-awaited Bookmarks feature, designed to make it easier to save tweets for later revisiting. The company acknowledged that it can be difficult to find and share tweets you've previously seen.
http://www.digitaljournal.com/tech-and-science/technology/twitter-launches-bookmarks-to-let-you-save-and-share-tweets/article/516192/
A colleague recently ran into a very frustrating customer experience. This situation raises the question— why are so many companies placing the burden for good CX on the customer?
"After several unsuccessful attempts to pair a new smart home device with a product’s app, my colleague contacted customer service. In response to her inquiry, she was presented with a lengthy set of emails that detailed how she needed to completely reset her Wi-Fi router settings– in order for the app and device to work properly! Their attitude was that the customer had the burden of making many changes so their app would work properly!"
The company’s position was that the burden for good product results was on the consumer. The brand did not feel it had to accommodate customer’s reasonable needs!
So, ask yourself this: Are you making it easy for your customers to buy, use, and experience your products? And if you’re not, what changes should you make?
http://customerthink.com/two-tips-to-stop-placing-the-burden-for-good-cx-on-your-customers/
Tie in your customer insights and make your projects a success. Mopinion has just launched a new integration with collaboration and work management software Asana. This new and improved integration – facilitated using Mopinion webhooks – allows users to push user feedback to their Asana boards and tasks without ever having to leave the Asana app!
https://mopinion.com/mopinion-integration-with-asana/
In an age where there is abundance of data, brands need to apply different approaches to customer feedback analysis in order to understand the next steps necessary to foster their growth.
There are a variety of metrics that can be evaluated from customer feedback such as brand reputation, product perception and customer satisfaction. Each metric can help brands understand how to meet customer expectations by making the right improvements to their product and learn crucial insights that can increase their market shares.
https://www.wonderflow.co/blog/types-of-customer-feedback-analysis/
Mopinion is urging online marketers to look more closely at the way they gather feedback and to consider using more proactive tools to comprehensively understand their potential clients’ needs.
https://mopinion.com/uk-companies-losing-out-on-sales-due-to-poor-customer-feedback-measurement/
The UK has the world’s third largest e-commerce market and is under pressure to maintain its competitive position.
While UK firms are progressively investing in digital technology, the rapid expansion and introduction of new technologies and innovation results in a constantly changing and challenging landscape.
To remain competitive, and retain consumer loyalty, companies need to ensure they are ahead of their competitors, both nationally and internationally.
https://www.computerweekly.com/opinion/UK-winners-and-losers-in-digtal-tech/
Building a learnable website is much tougher than it sounds. The goal should be a clear user experience that visitors can quickly pick up and understand.
Mobile app designers can solve this through onboarding which helps users learn the interface. But websites can’t always offer lengthy tutorials.
Let’s take a look at learnability and see how you can apply these techniques to your websites. Most visitors know how to browse the web so it’s not really about making interfaces that people learn, but rather just following conventions so they’re comfortable using your site.
https://designmodo.com/learnable-web-design/
User personas are a challenging yet most important thing to understand when it comes to web designing. UX or user experience has been a debatable topic for quite long. While every app development company or UX designer has their own way or perception of user experience, there are some tested and fail-proof tips and ideas that will help you understand the user experience in a better way.
https://customerthink.com/understanding-the-user-experience-tips-and-tricks/
Are you executing a fly-by, or really getting into a close orbit with your customers?
https://www.forbes.com/sites/sap/2019/01/02/understanding-your-customers-experience-are-you-in-orbit-or-just-flying-by/
Customer-centric retailing and selling are the new business models. The new model goes beyond the traditional horizon of omnichannel, breaking down the lofty walls between internal intent silos and the potent customer experience platforms.
The future of customer experience is now, and Unified Commerce would play the biggest role in assigning performance-related metrics to the use of emerging technologies — AR, VR, AI, and video for commerce. BRP’s 2018 Customer Experience/Unified Commerce Survey of top North American retailers offers insights into retailers’ current priorities and initiatives as digital and physical retail environments converge to facilitate a seamless experience across channels.
https://martechseries.com/analytics/behavioral-marketing/unified-commerce-customer-experience-future/
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