Learning about your customers has become a priority in business, informing everything from product development to marketing and customer service. It’s important that brands remain aware of the customer perspective as they make crucial decisions.
https://www.forbes.com/sites/deeppatel/2017/06/17/7-tools-for-learning-more-about-your-customers/#1dabd53a2f78/
About a year ago, I became digital director at Salesforce.org (the nonprofit arm of Salesforce). I suddenly found myself in a committed long-term relationship with the website — and it was a real fixer-upper.
As I learned from "Sex and the City," before making any major relationship decision, you have to discuss it with your friends over lunch. In this case, it was a friend who also works in marketing for a B2B tech company and also happened to have just finished a website redesign (I know, I need to branch out).
I listened selectively and ended up ignoring half of his advice.
https://www.forbes.com/sites/forbescommunicationscouncil/2018/01/24/five-pieces-of-advice-on-website-redesign-and-what-to-ignore/#4d46d3791e97/
There’s no arguing that Google still has a stranglehold on the state and future of search engine optimization (SEO). In addition to being the dominant competitor (with 63.4 percent of the market, and the next leading competitor at 22.8 percent), Google is a leading provider of software and tools to measure your site’s performance, including Google Analytics and Google Search Console (previously referred to as Webmaster Tools). When Google makes a significant change to anything, whether it’s its core search algorithm or one of its products, search marketers take notice.
https://www.forbes.com/sites/jaysondemers/2018/01/10/what-the-new-google-search-console-means-for-search-marketers/#6a26caee771b/
About 150 years ago, the legendary retailer John Wanamaker quipped, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Throughout the ensuing decades, many CEOs have echoed Wanamaker’s lament as they have struggled to quantify their return on marketing investment. Some marketers have despaired of ever being able to connect a sales impact to a specific and unique element of complex and multi-faced marketing plans – preferring instead to use their “gut” to guide marketing decisions and to rely on anecdote or vanity metrics to justify the results. However, in our era of data-driven marketing, this “know-nothing” approach has become increasingly untenable as CFOs and CEOs demand more exacting demonstrations of marketing ROI. And indeed the science of marketing attribution has come a long way since Wanamaker’s day.
https://www.forbes.com/sites/scottmcdonald1/2018/01/23/measuring-the-roi-of-marketing-ab-tests-vs-market-mix-models-vs-multi-touch-attribution/#1e39ef2a2576/
What if I told you that instead of testing only two different versions of your website, you could test 94 million different versions? It may seem impossible, but that’s exactly what Intellimize can do.
Using machine learning to update its algorithm on the fly, Intellimize wants to shake up the way marketers test and optimize websites. The niche is currently dominated by one-on-one A/B testing.
https://martechtoday.com/intellimize-introduces-new-way-test-ads-207255/
When a new entrepreneur pursues their dream of running their own business, one of the really important tasks is marketing strategies to get the company off the ground. One of the first techniques that entrepreneurs start with is digital marketing. Here are four digital marketing strategies to grow the new company via the internet...
https://axcessnews.com/business/marketing/ecommerce-for-entrepreneurs-how-to-grow-a-new-company-via-internet_3341/
You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Be it a phone or a restaurant, before using any product or service the first thing a user does is check the reviews shared by their peers. If the review is good, the product is finalized upon, but even one negative review sends away the customer.
While entrepreneurs are working day in and out to polish their products and services, the aim by the end is one – to ensure they deliver the best to their customers. Your customers determine the growth of your business and often become the best marketing tool.
Most entrepreneurs have feedback options for their products, but what’s important is to use it to their advantage. By encouraging customer testimonials, entrepreneurs can leverage it to bring validation for their product.
https://www.entrepreneur.com/article/312610/
As an employer, you need to provide oodles of feedback to employees to ensure they know what they’re doing, what they’re supposed to be doing, what they’re doing well and what they could be doing better. Bad feedback from employees and customers alike provides a way to prevent little annoyances from becoming reasons for good people to leave you.
http://www.customerexperienceupdate.com/feedback/?open-article-id=8026285&article-title=bad-feedback-is-the-best-feedback--are-you-listening-for-it-&blog-domain=360connext.com&blog-title=360connext/
Consumer tastes can change on a dime.
The attitudinal undercurrents can be mystifying, difficult to detect, alien to interpret, dangerous to place a sizable bet on, and visible only in retrospect.
Can research help marketers anticipate these shifts and get ahead of the curve to identify trends?
https://www.forbes.com/sites/paultalbot/2018/06/20/keeping-up-with-change-how-marketers-give-customers-what-they-want/
To stay relevant today, brands must look beyond the 4Ps of marketing (place, price, promotion and product) and consider how they can better satisfy customers’ needs and expectations.
In addition to generating positive word-of-mouth and improving brand image, customer experience (CX) now plays a vital role in attracting and retaining customers. According to an Accenture report, almost half of Singaporeans (48 percent) are frustrated with companies that fail to deliver relevant, personalised shopping experiences. Among these consumers, 45 percent will choose to switch companies. This highlights an urgency for brands to improve CX. How, then, can brands ensure that they are truly differentiated from their competitors?
https://www.enterpriseinnovation.net/article/7-ways-retailers-could-boost-customer-experience-tech-59147065/
