It can be hard to pinpoint your target market, especially if you don't know their specific attributes or buying habits. This three-step process can help you get smarter about customer targeting.
Pinpointing your target market can be tricky. You may have a general sense of the customers you’d like to attract, but may not have given much thought to the specific attributes or buying habits they possess. Or, your business may have historically targeted broad swaths of the population in an effort to reach as many potential customers as possible, not realizing that isolating a specific type of customer and catering to their needs could actually win more loyalty, more passionate viral communication and better sales.
If you’re considering a new approach and want to get smarter about customer targeting, I recommend following the three-step process below.
https://www.business.com/articles/better-customer-targeting/
Major shopping days like Black Friday and Cyber Monday can become make-or-break moments for online retailers. This year, Black Friday shopping was dominated by online sales. Americans spent a record $5 billion online in 24 hours this Black Friday, an increase of 16.9% since last year, according to data from Adobe Digital Insights. On Cyber Monday, Americans spent a blockbuster $6.6 billion online. For e-retailers, this shopping frenzy can mean soaring profits or lost customers, depending on website performance.
http://www.econtentmag.com/Articles/Editorial/Industry-Insights/4-Simple-Steps-Retailers-Can-Take-to-Boost-Holiday-Sales-Through-Web-Optimization-122251.htm/
Retailers always need to properly analyze customer feedback if they want to evolve their business to meet shopper needs. But when collecting that feedback, they better make it quick for the shopper. As many as 44% percent of shoppers have abandoned a customer feedback survey without completing it, with 57% of those citing length as the primary reason for doing so, according to a survey from Medallia.
Beyond the length of the survey, these characteristics have caused consumers to abandon customer feedback surveys:
https://www.retailtouchpoints.com/topics/shopper-experience/57-of-shoppers-abandon-customer-feedback-surveys-because-they-re-too-long/
Today, many companies market to broad segments because it's more efficient than one-to-one outreach. But each consumer has specific needs and wants. AI promises to fix this.
http://searchcrm.techtarget.com/feature/AI-in-retail-delivers-next-generation-online-personalization/
We are proud to announce that one of the largest supermarket chains in the Netherlands, Albert Heijn, now uses Mopinion’s feedback software on their website (AH.nl). Albert Heijn – also referred to as the AH or ‘Appie’, as the Dutch like to call it – jump-started its online feedback programme in June of last year (2017). Since then, they have employed various feedback forms across their website with the aim to extract valuable insights into the online shopper journey.
https://mopinion.com/albert-heijn-caters-to-online-shoppers-with-customer-feedback/
Despite the emergence of exciting new tools like virtual reality and artificial intelligence, sometimes it’s important to go back to basics.
Improving your retail strategy could be as simple as connecting more closely with consumers and using technology more efficiently.
That’s the takeaway message from the inaugural State of Technology in Retail report, released on Tuesday morning by the product decision platform MakerSights.
The survey found that for 43 percent of retail respondents, understanding customer preferences is still their biggest challenge when bringing new product to market, beating out inventory management and retail pricing. Forty-one percent also reported that acquiring and retaining customers was the most pressing challenge in retail as a whole.
https://footwearnews.com/2019/business/retail/customer-feedback-makerinsights-report-technology-retailers-1202739050/
We are delighted to share that the world’s largest sporting goods retailer, Decathlon, is now using Mopinion’s feedback analytics software. Decathlon hit the ground running with their new online feedback programme in the summer of 2017 with feedback forms on their French and Chinese websites. Pleased with the performance and customer insights obtained via Mopinion’s software, Decathlon is now in the process of rolling out Mopinion software on webshops in twenty-one additional countries!
https://mopinion.com/decathlon-rolls-out-mopinion-feedback-software-in-23-countries/
Expresso Fashion and Claudia Sträter are two well-known Dutch fashion brands with stores in the Netherlands, Belgium and Germany. Alongside their more traditional, brick-and-mortar shops, these labels are also sold online. This omni-channel strategy makes it possible for these two webshops to not only serve as sales channels but also platforms for inspiration. Visitors can get their inspiration online and then choose to do their shopping in the webshop or in-store. In other words, their online services are critical to the success of both on- and offline channels.
https://mopinion.com/expresso-fashion-claudia-strater-customer-story/
Serving over six million visitors each week, Dutch retail HEMA is expanding rapidly. HEMA now has stores in nine different countries including the Netherlands, Belgium, Luxembourg, Germany, France, the United Kingdom, Spain, Austria and soon in the United Arab Emirates. This tremendous growth certainly presents its challenges when it comes maintaining a smooth online customer experience – but it also represents an exciting digital undertaking for the Dutch company.
https://mopinion.com/customer-success-story-hema/
When it comes to the retail customer experience, creating and developing a seamless CX isn't just a focal point for the big brand names and national retailers. It's also a must for the smaller and mid-size retailer.
Yet oftentimes the SMB retail operator doesn't have a tremendous budget or internal resources to take on the crucial CX effort and it can sometimes fall into the cracks within the day-to-day operations of running a small retail shop.
But as one expert shares, that doesn't have to be the scenario as developing a rewarding retail customer experience doesn't necessarily equate to spending thousands, hiring on staff or contracting out for services.
One of the best, and quickest, approaches is understanding that a customer experience does not end once the purchase transaction has ended, according to Pam Slim, author, consultant and small business expert.
https://www.retailcustomerexperience.com/articles/how-to-craft-a-successful-smb-retail-customer-experience/
